Wrike

by Wrike Inc

What is Wrike?

Wrike is the work management platform for mid-market and enterprise creative, marketing, agency, and professional services teams (50-10,000+ employees) wanting deep native proofing, dynamic request intake forms, resource management, and Adobe Creative Cloud integration. 20,000+ customers including Hootsuite, Siemens, Walmart, Estee Lauder, and L'Oreal.

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Wrike Features

Task management

Gantt chart

Time tracking

Collaboration tools

Custom workflows

Resource management

View All 161 Features

File sharing

Real time editing

Dashboards

Reporting and analytics

Calendar integration

Mobile app

Project templates

Request forms

Automated workflows

Integrations

Budget management

Workload management

Notifications

User permissions

Asset management

Document management

Email integration

Event calendar

Event management

Financial management

Project management

Reminders

Data imports/exports

Invoices

Employee management

Performance metrics

Onboarding

Employee scheduling

Workflow management

Collaboration

Accounting integration

Real time reporting

Gantt charts

Idea management

Issue management

Milestone tracking

Portfolio management

Project planning

Requirements management

Status tracking

Email tracking

Project budgeting

Billing & invoicing

Goal management

Performance appraisal

Dashboard

Strategic planning

Campaign management

Sales & operations planning

Procurement management

Billing management

Scheduling

Approval process control

To do list

Calendar management

Task scheduling

Maintenance scheduling

Maintenance tracking

Product management

Task planning

Task tracking

Time & expense tracking

Customizable dashboard

Event monitoring

Customizable reporting

Backlog management

Process management

Asset budgeting

Job scheduling

Documentation management

Proposal management

Marketing management

Data mapping

Process mapping

Team management

Roadmapping

Cross platform

Employee lifecycle management

Progress tracking

Template management

Time management

For developers

For sales

Discussion boards

Templates

Online time tracking

Approval workflow

Due date tracking

Project billing

Employee time clock

Drag & drop

Collaborative inbox for teams

Automated scheduling

Report templates

Prioritization

Reporting/analytics

Real time scheduling

Cost to completion tracking

Product roadmapping

Gantt bar

Milestones

Task dependencies

Deadlines

Diagramming

For real estate

For healthcare

Access controls/permissions

It asset management

Business process control

Capacity planning

Calendar/reminder system

Time clock

Scheduled / automated reports

Web services

For websites

For cafeterias

For healthcare facilities

Document control

Kanban board

Online calendar

Goal setting

Electronic forms

Multi language

Remote document access

Real time editing

Product lifecycle management

Automated review & approval

Goal tracking

Alerts / escalation

Goals / quota management

Online registration

For manufacturers

For brokers

For sales / marketing

Issue scheduling

For investors

For property managers

Tagging

Board meetings

Gantt/timeline view

Collaboration board

It budgeting

Task board view

Request management

Multi board

Project scheduling

For field service

Multi platform

For general contractor

Forms automation

For software

For hospitality

For general contractors

Business plan templates

Financial templates

Wrike Pricing Plans

Free

Web, desktop, and mobile apps
Project & task management
Board view
Table view
Active task limitations apply

POPULAR

Team

$10 /User/Month

Everything in Free plan plus:
Unlimited projects
Unlimited tasks and subtasks
Unlimited custom fields
Unlimited request forms
20 free collaborators
Interactive Gantt charts
Automations (50 actions/user/month)
Custom workflows
Analytics view
Calendar view
Dashboards
Use case templates
Google and Microsoft SSO
External requester collaboration
Integrations & open API
2 GB storage per user

Business

$25 /User/Month

Everything in Team plan plus:
Folder structure & nested projects
Cross-tagging
Project Blueprints
Custom item types
Automations (200 actions/user/month)
Approvals & guest approvals
File & video proofing (30+ file formats)
Resource management, workloads & time tracking
Reports and Unlimited Dashboards
User groups & permissions
DAM Integrations and Cloud Content Connector
Adobe Creative Cloud extensions
5 GB storage per user

Wrike Resources

Wrike Screenshots

Description

Wrike Field Guide

Best fit for	Mid-market and enterprise creative, marketing, agency, and professional services teams (50-10,000+ employees) wanting work management with deep proofing, request intake, and resource management
Industries	Marketing agencies, creative production teams, professional services, IT operations, manufacturing operations, healthcare administration, life sciences, financial services PMO, technology vendors, education
Core capability	Tasks, projects, custom workflows, Gantt charts, kanban boards, time tracking, resource management, dynamic request forms with conditional logic, native proofing and approval workflows for creative assets, Wrike AI for work prediction and smart automation, real-time collaboration, 400+ integrations including Adobe Creative Cloud, Salesforce, Microsoft 365, Slack, Tableau
Pricing	Free (limited features, up to 5 users), Team $10/user/mo billed annually (2-25 users), Business $24.80/user/mo billed annually (5-200 users), Enterprise quote-based (5+ users), Pinnacle quote-based (5+ users with advanced analytics and resource bookings). Verified at wrike.com/price on 2026-06-04.
Differentiator	The deepest creative and marketing work management platform. Native proofing and approval workflows for creative assets (PDF markup, video annotation, version comparison) and dynamic request intake forms with conditional logic make Wrike the standard for in-house creative teams and marketing agencies. Owned by Symphony Technology Group (private equity) since 2024.
Headquarters	San Jose, California, USA. Founded 2006 by Andrew Filev. Acquired by Citrix in 2021 for $2.25 billion; spun out to Symphony Technology Group in 2022; private-equity owned through 2026. Offices in San Jose, Prague, Costa Rica, Tallinn, Tokyo, and Sydney.
Customers	20,000+ customers across 140+ countries; named customers include Hootsuite, Siemens, Hawaiian Airlines, Walmart, Estee Lauder, Verizon, T-Mobile, Mars, Snowflake, and L'Oreal.
Mobile	iOS and Android native apps with offline editing, task creation, and approval routing from mobile.

Where Wrike Wins

Native proofing and approval workflows for creative assets. Wrike has shipped native proofing since 2017 - PDF markup, image markup, video annotation, version comparison side-by-side - all inside the Wrike interface. Creative teams skip separate tools like Ziflow or Filestage. In-house creative agencies running 100+ asset approvals per week measure the time savings in hours per week per creative.

Dynamic request intake forms. Request forms with conditional logic (show field X only if Y is selected) route incoming work to the right team with the right context attached. Marketing operations teams handling design requests, IT teams handling change requests, and HR teams handling new-hire requests all use Wrike forms as their primary intake mechanism.

Adobe Creative Cloud integration depth. Wrike for Adobe Creative Cloud extension lets designers view tasks, upload deliverables, and respond to feedback directly inside Photoshop, Illustrator, InDesign, and Premiere Pro. The deepest Adobe integration among work management platforms. Creative teams stay in their tools while operations teams stay in Wrike.

Resource management and capacity planning. Native resource bookings with utilization views, capacity forecasting, and skills-based assignment routing. Agencies and professional services firms running billable resource utilization tracking get capability that Asana and Monday still rely on integrations for.

Wrike AI (Work Intelligence). Predicts at-risk projects, suggests automations, drafts task descriptions, summarizes long threads, and routes incoming requests to the right owner. Bundled at Business and higher tiers. A direct competitive response to Asana AI Studio and Monday AI.

20,000+ enterprise customer base. Customer concentration with Fortune 1000 marketing, agencies, and professional services. Named references include Hootsuite, Siemens, Hawaiian Airlines, Walmart, Estee Lauder, Verizon, T-Mobile, Mars, and L'Oreal. Enterprise procurement teams running formal vendor-risk reviews get strong reference availability.

Where Wrike Falls Short

Steep learning curve. Wrike's customization power comes with complexity - request forms, custom workflows, custom item types, blueprints, automation rules all require admin expertise. Mid-market deployments without a Wrike admin underuse the platform within 12 months. Younger teams that grew up on simpler tools find Wrike heavier than expected.

UI feels traditional vs Monday and Asana. Wrike has invested heavily in UI modernization through 2024-2025 but still feels more enterprise-utilitarian than the newer-wave visual tools. Creative teams adopt despite the UI; marketing-led startups often pick lighter alternatives.

Pricing escalates above Team tier. $10 Team is competitive; $24.80 Business is similar to Asana Advanced; Enterprise and Pinnacle pricing for 100+ users routinely lands above modern PM alternatives. Tight-budget agencies should price the actual user mix carefully.

Private equity ownership uncertainty. Citrix sold to STG in 2022; STG continues to own Wrike as a portfolio asset through 2026. Risk-averse procurement teams comparing against public-company Asana (NYSE: ASAN) or Atlassian (NASDAQ: TEAM) weigh ownership governance.

Not engineer-native. Wrike handles technology team work but is not built for scrum or kanban with code-aware integrations. Software engineering teams pick Jira, Linear, or Shortcut.

Who Should Use Wrike?

Wrike fits when a mid-market or enterprise creative, marketing, agency, or professional services team (50-10,000+ employees) wants work management with deep native proofing, dynamic request intake, resource management, and Adobe Creative Cloud integration depth. Within the Project Management category at SaaSRat, strongest fits are marketing agencies, in-house creative teams, professional services firms running billable utilization tracking, IT operations, manufacturing operations, healthcare administration, life sciences, and financial services PMO teams.

Wrike is the wrong call for software engineering teams running scrum or kanban (evaluate Jira or Linear), for startups wanting modern UI and all-in-one workspace (evaluate Notion or ClickUp), for marketing-led teams that prefer visual board-first work OS (evaluate Monday), and for finance and operations teams transitioning from Excel (evaluate Smartsheet).

Wrike Alternatives

Asana - mature cross-functional work management with portfolio reporting; lighter on creative-specific features.

Monday - visual board-first work OS with stronger no-code automation.

Smartsheet - spreadsheet-DNA enterprise PMO alternative.

ClickUp - all-in-one work platform with proofing features at lower price.

Workfront - Adobe enterprise work management; deeper Adobe Creative Cloud integration but heavier implementation.

Teamwork - agency-focused alternative with built-in time tracking and client portals.

Mavenlink (Kantata) - professional services automation alternative for billable services firms.

What G2 and Capterra Reviewers Say

G2 reviewers rate Wrike consistently for proofing depth and request form flexibility, citing creative team workflow as the strongest differentiator. Capterra reviews reflect similar themes from marketing agency, creative team, and professional services customer base.

Discussions on r/projectmanagement surface the learning-curve concern and the UI modernization comparison. Buyers picking Wrike cite proofing + request forms + Adobe integration; buyers picking Asana cite cross-functional depth; buyers picking Monday cite visual workflow building.

Final Take on Wrike

Wrike is the right call when a mid-market or enterprise creative, marketing, agency, or professional services team wants work management with deep native proofing, dynamic request intake forms, resource management, and Adobe Creative Cloud integration depth. Marketing agencies, in-house creative teams, professional services firms, IT operations, manufacturing operations, healthcare administration, life sciences, and financial services PMO teams get the cleanest fit. The 20,000+ enterprise customer base, native proofing for creative assets, dynamic request forms with conditional logic, Wrike AI Work Intelligence, and Adobe Creative Cloud depth together exceed what generic PM tools can match for creative-led organizations.

For cross-functional non-creative, Asana. For visual board-first, Monday. For spreadsheet-DNA PMO, Smartsheet. For all-in-one at lower price, ClickUp. For Adobe enterprise with deeper Adobe integration, Workfront. For agency-focused with billing, Teamwork. For professional services automation, Mavenlink (Kantata). Wrike owns the creative and marketing work management lane.

Adjacent reading: Creative and marketing buyers comparing Wrike also evaluate task management tools, Airtable for data-first creative ops, and Coda for doc-database hybrid workflows.

Implementation considerations: Small teams under 25 users adopt Wrike in 3-6 weeks including custom workflow setup. Mid-market deployments (100-1,000 users) run 6-16 weeks including request form design, blueprint library, custom item type configuration, proofing workflow setup, Adobe Creative Cloud integration, and admin training. Enterprise deployments at Fortune 500 marketing operations routinely run 4-8 months including governance setup and change management.

Buyer evaluation tips: Price Business tier from day one if request forms with conditional logic matter (they only unlock at Business+). Wrike AI Work Intelligence is bundled at Business+ - no separate AI add-on cost. Negotiate proofing seats separately if heavy creative team usage. Pilot with one creative or marketing operations team for 60 days before scaling. Lock in pricing for 2-3 years given the private-equity ownership.

Verified on 2026-06-04 by the SaaSRat Editorial Team. Vendor facts cross-checked against wrike.com, wrike.com/price, and current 2025-2026 vendor disclosures. About our methodology.

Frequently Asked Questions

How much does Wrike cost in 2026?

Free for up to 5 users with limited features. Team is $10 per user per month billed annually (2-25 users). Business is $24.80 per user per month annual (5-200 users). Enterprise is quote-based for 5+ users. Pinnacle is quote-based for 5+ users with advanced analytics and resource bookings. Request forms with conditional logic only unlock at Business+. Verified at wrike.com/price on 2026-06-04.

Wrike vs Asana vs Monday for creative teams?

Wrike wins for creative teams because of native proofing, PDF/image/video markup, version comparison, and Adobe Creative Cloud integration depth. Asana is broader for cross-functional non-creative work but lacks native proofing. Monday is more visual but proofing requires third-party integrations. Pick Wrike for in-house creative agencies and marketing operations with heavy asset review cycles.

Does Wrike have native proofing for creative assets?

Yes - Wrike has shipped native proofing since 2017. PDF markup, image markup, video annotation, and side-by-side version comparison all run inside Wrike. Creative teams skip separate tools like Ziflow or Filestage. In-house creative agencies running 100+ asset approvals per week measure the time savings in hours per week per creative. Available at Business and higher tiers.

What is Wrike AI (Work Intelligence)?

Wrike AI predicts at-risk projects, suggests automations, drafts task descriptions, summarizes long threads, and routes incoming requests to the right owner. Bundled at Business and higher tiers (no separate AI add-on). A direct competitive response to Asana AI Studio and Monday AI. Strongest use case is dynamic request routing - the AI categorizes incoming requests and assigns to the right team automatically.

Who owns Wrike?

Wrike was acquired by Citrix in 2021 for $2.25 billion. In 2022, Citrix sold Wrike to Symphony Technology Group (STG) - the private-equity firm that also owns RSA, Mercer, McAfee Enterprise, and ZeroFox. STG continues to own Wrike as a portfolio asset through 2026. Headquartered in San Jose, California. Founded 2006 by Andrew Filev.

Does Wrike have request intake forms?

Yes - dynamic request forms with conditional logic are a Wrike strength. Show field X only if Y is selected. Route incoming work to the right team with the right context. Marketing operations teams handling design requests, IT teams handling change requests, and HR teams handling new-hire requests all use Wrike forms as primary intake. Available at Business+ tiers only.

Does Wrike integrate with Adobe Creative Cloud?

Yes - the deepest among PM platforms. Wrike for Adobe Creative Cloud lets designers view tasks, upload deliverables, and respond to feedback directly inside Photoshop, Illustrator, InDesign, and Premiere Pro. Creative teams stay in their tools while operations teams stay in Wrike. Adobe extension is included in Business+ tiers; some advanced features unlock at Enterprise.

Does Wrike support resource management?

Yes - native resource bookings with utilization views, capacity forecasting, and skills-based assignment routing. Agencies and professional services firms running billable resource utilization tracking get capability that Asana and Monday still rely on integrations for. Resource bookings (advanced features) are at Pinnacle tier; basic resource views are at Business+.

How long does a Wrike implementation typically take?

Small teams under 25 users adopt Wrike in 3-6 weeks including custom workflow setup. Mid-market deployments (100-1,000 users) run 6-16 weeks including request form design, blueprint library, custom item type configuration, proofing workflow setup, Adobe Creative Cloud integration, and admin training. Enterprise deployments at Fortune 500 marketing operations routinely run 4-8 months including governance setup and change management.

Does Wrike have a mobile app?

Yes - iOS and Android native apps with offline editing, task creation, and approval routing from mobile. Field-heavy teams (sales, services, retail operations) use the mobile apps for task updates from the field. The desktop is the primary work surface for proofing-heavy creative workflows.