RealtoSmart

How RealtoSmart Works

RealtoSmart is a cloud-based real estate CRM built by Ajasys Technologies, headquartered in Surat, Gujarat, India. It brings together lead capture, sales pipeline tracking, property inventory, project oversight, and HR functions into one platform built for Indian property builders, brokers, and channel partners. Leads from portals like 99acres, Housing.com, MagicBricks, JustDial, IndiaMART, Facebook, and Google Ads flow directly into the CRM automatically, where they are assigned, scored, and queued for follow-up without manual data entry. Teams can manage the entire process from first inquiry to booking on a single dashboard. If you are evaluating options for your agency, the real estate CRM category on SaaSRat lists comparable platforms side by side.

Who Should Use RealtoSmart?

RealtoSmart is suited to small and mid-size real estate operations based in India that work across multiple projects simultaneously and need to manage both sales pipelines and internal staff from one system. It is not built for global or US-based teams; all pricing is in Indian Rupees (INR) and portal integrations target the Indian property market specifically.

• Property builders and developers managing 2 to unlimited projects
• Brokers and channel partners handling multi-source lead flow from 99acres, Housing.com, and WhatsApp
• Sales teams that rely on WhatsApp as a primary buyer communication channel
• Operations managers who need attendance, payroll, and shift management in the same system as their CRM
• Real estate offices with 5 to 40 staff members looking to reduce manual lead tracking

Teams looking for a globally priced platform with USD billing should compare options like EasyBroker, Wise Agent, or Zurple on SaaSRat instead.

RealtoSmart Core Features

The platform covers six primary functional areas:

• Lead Management: Automated import, assignment, and scoring from Facebook, WhatsApp, web forms, and major Indian property portals. Instant SMS, email, and WhatsApp alerts fire when new leads arrive.
• Project Management: Track milestones, deadlines, and task assignments across multiple real estate projects simultaneously. Core plan covers 2 projects; Advance covers 4; Enterprise is unlimited.
• Property Management: Maintain detailed property listings, track inventory status (available, booked, sold), manage rental agreements, and record maintenance requests.
• HR and Attendance: Biometric attendance integration (Advance and Enterprise), shift management, leave approval workflows, and payroll calculation within the CRM itself.
• WhatsApp Marketing: Credit-based and bulk campaigns via WhatsApp with a multilingual bot that supports 62 languages. Includes Messenger integration and third-party service connections.
• Reporting: Inquiry reports, site visit analytics, conversion metrics, user performance, campaign ROI, and lead conversation tracking. Enterprise includes full visit and lead conversation reports.

Lead Management in Depth

Lead management is the foundation of RealtoSmart. The platform captures inquiries automatically from:

• Facebook Lead Ads and Instagram
• 99acres, Housing.com, MagicBricks, JustDial, IndiaMART
• Google Forms and Google Ads
• Website web forms
• WhatsApp and SMS

Each lead is assigned a score and routed to the appropriate salesperson based on configurable rules. Automatic follow-up reminders prevent leads from going cold. The system logs every interaction against the lead's timeline: calls, WhatsApp messages, and site visits are all recorded, giving managers a full picture of what happened with each inquiry. Performance reports show which team members are converting, which sources are delivering quality leads, and which projects are generating the most interest.

Buyers comparing lead management tools across the CRM category will find RealtoSmart's portal integration depth is strong for Indian property markets specifically.

Project and Property Tracking

Unlike general-purpose CRMs, RealtoSmart includes a dedicated project module designed for property developers who run multiple sites simultaneously. Each project has its own milestone calendar, document repository, task assignments, and inventory dashboard. The property inventory module shows which units are available, which are on hold, and which have been booked or sold, with pricing attached to each unit.

The Core plan supports 2 projects and 600 properties. The Advance plan supports 4 projects and 1,200 properties. The Enterprise plan removes both caps entirely. For teams working on large housing schemes or commercial developments with hundreds of units, the Enterprise tier is the practical choice.

If your team needs broader project tracking beyond real estate, the project management category on SaaSRat covers dedicated tools for cross-industry use.

WhatsApp and Portal Integrations

WhatsApp is a primary buyer communication channel in the Indian property market, and RealtoSmart treats it as a first-class integration rather than an afterthought. The platform's WhatsApp module supports:

• Bulk campaign broadcasts to contact lists
• Credit-based individual messaging
• A multilingual bot with support for 62 languages including Hindi, Gujarati, English, and major regional languages
• Third-party service connections via the Data Module for audience creation and retargeting across WhatsApp, Instagram, and Facebook

On the portal side, the Advance and Enterprise plans add direct integrations with 99acres, Housing.com, JustDial, and IndiaMART, automatically pulling leads from these listing platforms into the CRM the moment an inquiry is submitted. The Core plan limits integrations to Facebook, WhatsApp, and email, which may be adequate for smaller operations but will create gaps for teams running active listings on multiple portals.

Auto-generated registers for appointments, site visits, and bookings reduce the administrative work of scheduling, allowing sales staff to focus on converting rather than coordinating.

HR and Team Management

One feature that sets RealtoSmart apart from most real estate CRMs is the built-in HR module. Rather than running a separate HR or payroll system, teams can manage:

• Daily attendance via biometric integration (Advance and Enterprise plans)
• Shift scheduling and rotation management
• Leave request approvals with configurable leave types
• Basic payroll calculation including deductions and net pay
• Staff contact directories, investor records, and channel partner networks

The Core plan supports up to 8 staff with basic attendance. The Advance plan expands to 25 staff with shift management and biometric integration. Enterprise covers 40 users with full payroll features. For real estate offices where the owner also manages sales staff directly, having attendance and pipeline reporting in one login is a practical time-saver. Larger firms that need dedicated HRMS functionality should review purpose-built HR platforms on SaaSRat alongside this tool.

Target Management and Forecasting

Sales managers can set targets at three levels: individual salesperson, project/site, and company-wide. The target management module tracks progress against each target in real time, with dashboards that show who is on track and where gaps are appearing. Historical conversion data feeds into basic sales forecasting, helping managers plan staffing and marketing spend for upcoming quarters. Campaign performance tracking ties back to lead source reporting, so teams can see which portal or WhatsApp campaign delivered the bookings.

RealtoSmart Pricing

RealtoSmart offers two separate pricing tracks: CRM Plans for property builders and developers, and CP Plans for channel partners and brokers. All plans are billed annually in Indian Rupees (INR) and include GST. There is no monthly billing option and no free trial; a free demo is available by request on realtosmart.com/pricing.

CRM Plans (for Builders and Developers)

CP Plans (for Channel Partners and Brokers)

The CP Core plan at ₹9,999/year is the most affordable entry point for solo brokers or small agencies. Builder teams that need portal integrations with 99acres, Housing.com, and JustDial must choose the Advance plan (₹1,49,999/year) or higher, since the Core plan limits integrations to Facebook, WhatsApp, and email only.

What Real Buyers Report

RealtoSmart launched around 2023 and has limited independent user feedback at this stage. The vendor's own site carries testimonials from two Gujarat-based real estate firms. Nileshbhai from Nilesh Real Estate Group cites satisfaction with the IT and digital solutions provided. Dharmeshbhai from Vaishnavi Developer describes meaningful productivity improvement in lead and property management. Both are small Gujarat-based developers, which reflects the current customer base accurately.

Nirula Patel tested RealtoSmart firsthand. The lead capture flow from WhatsApp and Facebook is quick to configure, and the auto-assignment rules work as described. The HR module's attendance and leave management is a genuine value-add for owner-operated real estate offices that do not have a separate HR system. The pricing dashboard is clear. The main friction points for new users are the absence of a free trial, a setup learning curve on the project module, and the fact that some advanced portal integrations (99acres, JustDial) require the Advance plan or above.

Buyers should note that the platform has limited independent review data on major software comparison platforms as of mid-2026. Discussion on Indian tech forums (IndiaMART listings, SoftwareSuggest) confirms the product is actively used in Surat and the wider Gujarat market. Teams outside India should verify that the platform's India-specific portal integrations align with their lead sources before purchasing.

For comparison, teams looking at alternatives with USD pricing and US-based support can review Propertybase, KnockWise, or Remine on SaaSRat.

RealtoSmart vs. Other Real Estate CRMs

RealtoSmart sits in a specific niche: Indian property market CRM with built-in HR. Most real estate CRMs on the global market do not include payroll or biometric attendance, and most Indian property management tools do not go as deep on WhatsApp automation. Where it competes directly:

• Vs. general-purpose CRMs: Tools like Zoho CRM, Pipedrive, and HubSpot CRM offer broader customization but lack ready-made integrations with Indian property portals, have no built-in HR modules, and are priced in USD.
• Vs. India-specific property tools: RealtoSmart's WhatsApp bot with 62-language support and combined HR and CRM modules give it a differentiated position compared to basic lead management tools that cover only the portal integration layer.
• Vs. global real estate CRMs: Platforms like Insightly CRM serve global markets with richer integration ecosystems but do not cater to Indian portal lead sources or regional WhatsApp marketing needs.

The right comparison depends on where your leads come from. If your business runs on 99acres, Housing.com, and WhatsApp leads in the Indian market, RealtoSmart's native integrations reduce setup time considerably. If your lead sources are US or international, look elsewhere on the real estate CRM category page.

How to Get Started with RealtoSmart

1. Visit realtosmart.com and request a free demo via the contact form. A representative from Ajasys Technologies will walk you through the platform based on your team size and plan tier.
2. Choose between a CRM Plan (builders and developers) or CP Plan (brokers and channel partners) based on your business model.
3. Select your plan tier based on the number of projects, properties, and staff you need to manage.
4. Complete the onboarding with the vendor's live online training sessions, which cover lead source configuration, pipeline setup, and WhatsApp integration. Documentation is available at support.realtosmart.com.
5. Connect your portal accounts (99acres, Housing.com, MagicBricks depending on plan) and configure your WhatsApp bot triggers and assignment rules.
6. For staff management, configure attendance, shift patterns, and leave types in the HR module before your team begins using the system.

Support and Platform Access

RealtoSmart offers support via email, phone, live chat, and a ticket system. Training options include live online sessions and a documentation knowledge base. The platform is web-based and accessible from desktop and mobile browsers. A dedicated staff mobile app is available on Android via the Google Play Store for field teams who need to log attendance or update lead status on the move. The platform supports English, Hindi, and Gujarati.

The ERP portal runs at erp.realtosmart.com. Existing users can access their account directly from there. Buyers evaluating real estate tools with strong mobile app support should also review EasyBroker and Wise Agent for comparison.

Is RealtoSmart Right for Your Team?

RealtoSmart makes the most sense for:

• Indian property builders, developers, or brokers who manage leads from 99acres, Housing.com, MagicBricks, or Facebook Lead Ads
• Offices with 5 to 40 staff that want attendance and payroll in the same system as their sales pipeline
• Teams that communicate with buyers primarily through WhatsApp and need automated follow-up in multiple Indian languages
• Small agencies where the budget is under ₹2,00,000 per year for a full CRM and HR platform

It is a less suitable fit for:

• Teams outside India whose leads come from MLS, Zillow, or other non-Indian sources
• Companies that need USD billing or multi-currency support
• Larger enterprises that need enterprise SSO, API access for deep integrations, or SLA-backed support contracts

If you are building a shortlist of real estate CRMs, use the real estate CRM buyer's guide on SaaSRat to compare verified profiles side by side before requesting demos.

Verified on 2026-06-12. All facts sourced from realtosmart.com, including the pricing page, features list, portal integrations, and HR module details. Pricing is in Indian Rupees (INR) and includes GST as stated on the vendor site.