Sell.Do

Sell.Do is a real estate CRM built specifically for the Indian market, covering the entire property sales lifecycle from first lead inquiry through post-handover customer management. Developed by K2V2 Technologies Pvt. Ltd. and headquartered in Pune, Maharashtra, the platform has operated exclusively in real estate for over 15 years and serves 1,000+ developer and broker brands across India and the GCC (Gulf Cooperation Council) region including UAE, Saudi Arabia, Qatar, Kuwait, Oman, and Bahrain. The platform claims to have managed over 50 million leads, facilitated USD 25 billion worth of real estate inventory sales, and handled 450 million+ customer interactions. Sell.Do's most recently launched differentiator is its AI Voice Agent, which calls a new lead within 30 seconds of inquiry submission and conducts a full real estate qualification conversation autonomously at scale.

How Sell.Do Works

Sell.Do is organized around the three roles that exist in a real estate sales organization: the pre-sales team that handles inbound inquiries and qualifications, the field sales team that does site visits and negotiates deals, and the post-sales team that manages bookings, payments, and handover. The platform runs all three tracks in a connected database so that a contact's full history, from first web form submission through final payment receipt, is visible to the appropriate team without switching tools or re-entering data.

On the marketing side, Sell.Do captures leads from property portals (MagicBricks, Housing.com, 99acres, and others), Facebook and Google ads, website forms, and WhatsApp inquiries into a single pipeline. Lead scoring rules, routing rules, and escalation workflows are configurable per project and team. The AI Voice Agent handles the initial 30-second call-back, identifies serious inquiries from casual browsing, and routes qualified leads to the appropriate sales executive. Channel partners (brokers) who refer leads get their own access portal to track leads, bookings, and commission payouts without access to the developer's main CRM data.

Sell.Do Key Features

• AI Voice Agent: Calls new leads within 30 seconds of inquiry submission and conducts a full real estate conversation autonomously, asking qualifying questions, providing project details, and routing hot leads to human executives. Handles scale that human pre-sales teams cannot match during peak campaign launches.
• Pre-sales and call center management: Structured workflow for inbound lead qualification including call logging, follow-up scheduling, scoring rules, and escalation management. Designed for dedicated pre-sales teams handling high lead volumes from property portals and advertising campaigns.
• Inventory management: Real-time project inventory including tower and unit configuration, cost sheets, payment schedules, and blocking/booking management. Prevents double-booking across sales teams and channel partners.
• Online e-commerce and payments: Customer portal for EOI (Expression of Interest) campaigns, online booking, and full e-commerce transaction management. Connects to bank and loan integration partners for payment processing.
• Post-sales management: Booking management, demand letters, ledger tracking, payment receipts, and document creation after a deal is closed. Also includes checklist and handover task management for project completion milestones.
• Channel partner management: Dedicated portal for channel partner (broker) registration, onboarding, inventory access, booking, and commission payout management. Tracks partner performance and lead-to-booking ratios across your broker network.
• Omni-channel communication: Covers calls (India and international), email, SMS, and WhatsApp, all logged in the contact timeline. Bulk messaging for launch campaigns with segmented targeting.
• Marketing automation: Lead nurturing workflows, marketing attribution, Google/Facebook/LinkedIn integration, property portal integration, and lead capture forms for campaigns.
• Performance management: Sales performance dashboards, territory management, campaign analytics, field force tracking with GPS, and customizable reports.
• ISO 27001 compliance: Data security certifications relevant for enterprise developer clients in regulated markets. Roles, profiles, teams, and data-level access controls are configurable.

Who Should Use Sell.Do?

Sell.Do is designed for real estate organizations operating in the Indian market and GCC region where the sales process involves multiple teams, inventory management, and post-sale customer management:

• Real estate developers managing new project launches who need pre-sales call center workflows, inventory blocking, online booking, and channel partner coordination in one system
• Developer sales teams with 20 to 500+ users who need role-based access, escalation workflows, and performance dashboards across large sales organizations
• Real estate brokerages and channel partner firms in India or GCC that want structured lead management, team accountability, and a property microsite included
• Developers running high-volume marketing campaigns on property portals, Google, and Meta who need all incoming leads routed, scored, and followed up automatically
• Organizations that need ISO 27001-certified data security for enterprise client requirements or compliance in regulated markets

Sell.Do may not be the best fit for US or UK-based real estate agents who work primarily with residential resale listings rather than new development projects. For US-focused agents and teams, see kvCORE, CINC, or Wise Agent in the real estate CRM category.

Sell.Do Pricing

Sell.Do does not publish tiered pricing plans on its website. Pricing is customized based on organization size, number of users, and the modules required. The platform's website schema suggests a starting range of approximately INR 3,499 to 4,999 per user per month, but actual pricing for enterprise developers with 50+ users and full module access is negotiated separately. Sell.Do advertises a 7-day setup and deployment with 30-day onboarding included in new contracts.

To get a quote, request a demo at sell.do. Sell.Do has offices in Pune (HQ), Mumbai, Bengaluru, and Gurugram for in-person consultations across major Indian markets.

Sell.Do vs Real Estate CRM Alternatives

How Sell.Do compares to other platforms in the real estate CRM category:

• Sell.Do vs LeadRat: LeadRat is positioned as the "simplest" real estate CRM, a lighter-touch tool for brokers and smaller teams who want easy lead tracking. Sell.Do covers a much larger scope: inventory management, online booking, post-sales, and channel partner management for developer-scale operations. Teams that need the full developer lifecycle management choose Sell.Do; teams that need clean, simple lead tracking choose LeadRat.
• Sell.Do vs PropFlo: PropFlo is a newer AI-first platform also targeting Indian developers, with a modern interface and 48-hour setup claim. Sell.Do's 15-year track record gives it more credibility for large enterprise deployments; PropFlo's simpler UX and faster onboarding may suit mid-market developers who want modern AI features without the complexity of a 15-year-old platform.
• Sell.Do vs US-market platforms: kvCORE, CINC, and Wise Agent are designed for US real estate agents working with MLS-listed resale properties. Sell.Do is purpose-built for the new development sales model prevalent in India, inventory management, launch campaigns, and post-sale handover are core features, not add-ons.

What Real Buyers Report About Sell.Do

Sell.Do's 15-year focus on the Indian real estate market is its most credible claim. Developers who have used the platform for multiple project launches cite the channel partner management module as particularly valuable, tracking which broker referred which lead, blocking units for partner clients, and managing commission calculations through the same system that handles developer sales eliminates a significant amount of manual coordination. The AI Voice Agent, launched in late 2024, draws consistent attention in proptech discussions for its ability to handle the critical first 30-second response window for high-volume lead campaigns.

The main concern noted in industry discussions is the platform's complexity. Organizations with dedicated IT or operations teams can configure the full feature set to match their workflows, but smaller teams without technical staff may find the setup process demanding. Sell.Do's 30-day onboarding support is designed to address this, but organizations evaluating the platform should plan for a 4-6 week deployment period for large implementations.

Sell.Do Integrations

Sell.Do connects to the key sources and tools used by Indian real estate developers:

• Property portals: MagicBricks, Housing.com, 99acres, and other Indian property portals route leads directly into the CRM pipeline.
• Advertising platforms: Google Ads, Facebook, LinkedIn, and WhatsApp Business integrate for lead capture and marketing automation.
• Communication: WhatsApp Business API, telephony (India and international), email, and SMS with bulk messaging capability.
• Payments and banking: Bank and loan integration partners for online booking payment processing and EMI management.
• E-mail marketing: Built-in email marketing and nurturing workflows within the CRM; external marketing tools connect via API.

Sell.Do Mobile App

Sell.Do provides mobile apps for both iOS (App Store ID 1225486345, "Sell.do Real Estate CRM") and Android (Play Store package ID com.amura.selldo). The mobile app is used primarily by field sales executives managing site visits, recording client meeting notes, and checking inventory availability while at the property site. A secondary dialer application (package ID sell.do.dialer) is also available for call center teams that need a dedicated call interface separate from the main CRM app.

Getting Started with Sell.Do

New clients go through a structured 30-day onboarding process after contract signing. This includes configuring the project and inventory database, setting up lead source integrations (property portals, website forms, advertising platforms), defining team roles and routing rules, and training the pre-sales and sales teams on the platform. Sell.Do's onboarding team includes account managers based in Pune, Mumbai, Bengaluru, and Gurugram who handle in-person or video-based setup sessions. The AI Voice Agent is configured during onboarding to match the project's specific qualification script and lead escalation criteria.

Sell.Do Support and Training

Sell.Do provides support through a dedicated account management team. The platform includes documentation for all modules, and the onboarding period includes hands-on training for each team role, pre-sales, sales, channel partner management, and post-sales. For enterprise developer clients, account managers are assigned for ongoing support beyond the initial onboarding period. ISO 27001 certification means security-related support queries are handled through documented processes.

Is Sell.Do Worth It?

For Indian real estate developers running new project launches with dedicated sales teams, channel partner networks, and post-sale management requirements, Sell.Do is one of the most capable platforms available in the Indian market. The 15-year track record, the AI Voice Agent for high-volume lead response, and the depth of post-sales and channel partner management make it a genuinely specialized tool for the developer use case.

For individual agents, small brokerages, or organizations that primarily handle resale listings rather than new development projects, Sell.Do's depth is likely more complexity than the workflow requires. LeadRat ($24.99/user/month for 10-user teams) and PropFlo are lighter-weight alternatives for India-based teams at smaller scale. The full real estate CRM category and the CRM category provide a complete comparison across both Indian and international platforms.

Verified on 2026-06-11, Content sourced from sell.do and publicly available industry discussions. Pricing and product details reflect information available as of June 2026.