CINC

CINC, short for Commissions Inc, is a real estate lead generation and CRM platform that manages paid advertising campaigns on its clients' behalf, feeds the resulting leads into a conversion-optimized CRM, and uses AI to work those leads around the clock. Launched in 2011 in Atlanta, Georgia, CINC positions itself as a growth partner for serious real estate teams, not just a software tool. The platform currently manages over $30 million in annual real estate ad spend across its client base, running Google and Meta campaigns on behalf of agents and brokers while the CRM handles automated follow-up. CINC's AI assistant, Switchboard Sarah, conducts text conversations with new leads, qualifies them, and escalates the conversation to a human agent when a live prospect is on the line.

How CINC Works

CINC's model is different from most real estate CRMs because it combines paid ad management with CRM in a single subscription. When a client signs up, CINC's team helps configure Google and Meta ad campaigns targeting buyers and sellers in a defined geographic area. The client provides the ad budget; CINC runs the campaigns. Leads generated from those campaigns land on IDX websites that CINC hosts, register to search for properties, and are immediately imported into the CRM with source attribution and campaign-level data attached.

Once leads are in the system, Switchboard Sarah, CINC's AI text assistant, initiates a conversation within minutes of registration, qualifies the lead's timeline and intent, and either books an appointment or passes the exchange to a human agent based on the response. Agents see a prioritized contact list sorted by lead activity, with every text exchange logged automatically. The platform also runs drip email campaigns and behavioral triggers based on IDX search activity, sending relevant property alerts, market reports, and follow-up sequences tied to what the contact has been viewing.

CINC Key Features

• Managed paid advertising: CINC runs Google Search, Google PPC, and Meta (Facebook/Instagram) campaigns on the agent's behalf. Clients set an ad budget; CINC configures and manages campaign targeting, creative, and optimization. This removes the need for a separate media buyer or digital marketing agency.
• IDX websites with lead capture: MLS-connected property search websites with registration forms that convert IDX visitors into CRM leads automatically. Sites are configurable with neighborhood pages and market-specific landing pages.
• Switchboard Sarah (AI follow-up): An AI text assistant that engages new leads immediately, asks qualifying questions, and escalates hot prospects to human agents in real time. Available as an add-on at $200/month. Particularly effective for leads that arrive outside business hours.
• Smart drip campaigns: Multi-touch email and text sequences triggered by lead registration date, property search behavior, and campaign source. Agents can customize sequences or use CINC's pre-built campaign library.
• Team management tools: Lead routing rules, agent performance dashboards, call recording, response time tracking, and accountability reports for team leaders managing multiple agents.
• Pipeline management: Contact stages from new lead to under contract, with task lists, appointment scheduling, and transaction notes organized by contact record.
• Coach and training resources: CINC offers onboarding coaching, a library of training content, and a user community where top-performing agents share lead conversion strategies and market-specific tactics.
• Reporting and ROI tracking: Campaign-level cost-per-lead reports, lead source attribution, and pipeline value reports that tie ad spend to projected revenue.

Who Should Use CINC?

CINC is designed for agents and teams that are committed to paid advertising as their primary lead generation strategy and want one company to manage both the campaigns and the CRM:

• Solo agents running $1,000/month or more in Google or Meta ads who want professional campaign management without hiring an agency
• Small-to-medium teams of 2 to 10 agents where lead distribution and agent accountability are daily management priorities
• Team leaders who want visibility into ad ROI, cost-per-lead, and per-agent conversion rates in one dashboard
• Established agents transitioning from organic-only lead generation to paid lead sources and needing a system built for that volume
• Brokerages running performance-based compensation models that need campaign data tied directly to agent pipelines

CINC may not fit agents who prefer to manage their own advertising independently, or teams looking for transparent flat-rate pricing they can calculate without a sales conversation. For self-managed advertising with a lower-cost CRM, consider Wise Agent ($49/month) or Lofty for teams wanting agentic AI with more self-serve lead generation control. Browse all options in the real estate CRM category.

CINC Pricing

CINC offers four plans: Solo (1 agent), Ramp (2-3 agents), Pro (4-10 agents), and Select (11+ agents). All plans require a custom quote; CINC does not publish pricing on its website. Pricing is determined based on geographic market, target ad spend level, and the number of agent seats. Switchboard Sarah, the AI text assistant, is available as an add-on to any plan at $200/month.

The pricing model includes the CRM platform cost plus the technology fee for ad campaign management. The client pays their ad budget directly to Google and Meta; CINC charges a platform and management fee on top of that. Request a demo and pricing quote at cincpro.com.

CINC vs Real Estate CRM Alternatives

Where CINC sits relative to the other platforms in the real estate CRM category:

• CINC vs kvCORE: kvCORE provides the infrastructure to receive leads from ad campaigns you run yourself (or through a third-party agency). CINC runs the campaigns for you. For teams that want full campaign control, kvCORE gives more flexibility. For teams that want one vendor to own lead generation outcomes, CINC is a stronger fit.
• CINC vs Lofty: Lofty also runs paid ad campaigns as part of its lead generation offering. The key difference is that Lofty's agentic AI takes more autonomous action across the full pipeline (not just first-touch follow-up), while CINC's Switchboard Sarah focuses on the lead qualification conversation at the top of the funnel. Teams that want the AI involved throughout the sales cycle may prefer Lofty.
• CINC vs Wise Agent: Wise Agent is a straightforward CRM without managed advertising or AI follow-up. At $49/month flat, it is far less expensive. Agents who generate leads through referrals, sphere of influence, or organic sources will find Wise Agent more than adequate. Agents who depend on paid ads benefit from CINC's deeper integration of campaign management and CRM.
• CINC vs general CRMs: Zoho CRM and HubSpot CRM are not designed for real estate, they lack MLS connectivity, IDX websites, and real estate-specific campaign management. CINC is purpose-built for the real estate sales cycle.

What Real Buyers Report About CINC

Teams that commit fully to CINC, running meaningful ad budgets and working the leads aggressively, consistently report a lower cost-per-closing than running campaigns through a generic digital agency alongside a separate CRM. A team leader in South Florida reported publicly in 2025 that their 60-agent team added 20 transactions per year after switching to CINC's managed campaign model and Switchboard Sarah follow-up, attributing the gain to lead response speed improvements.

The common friction points in real estate technology discussions are: pricing opacity (multiple sales calls are typically required before a quote is offered), and the learning curve for getting Switchboard Sarah's responses calibrated to sound natural for a specific market or team style. Agents also note that CINC works best when the team commits to working all incoming leads, the platform generates volume, but agents who don't follow up consistently within the CRM see diminishing returns on the ad spend.

CINC Integrations

CINC connects natively to Google Ads and Meta Ads for campaign management. On the CRM side, key integrations include:

• Transaction management: Connects to popular transaction tools for document signing and deal tracking from the pipeline.
• Zillow and Realtor.com: Premium lead portal connections route third-party leads into the same CRM pipeline alongside CINC-generated ad leads.
• Email and email marketing: Drip campaigns run through CINC's built-in email engine; external email tools can connect via supported integrations.
• Marketing automation: CINC's platform functions as its own marketing automation layer for real estate follow-up sequences.
• Zapier: Connects to hundreds of third-party tools for custom automation workflows beyond CINC's native integrations.

For CRM comparisons beyond real estate, see the CRM category for a broader view of contact management platforms.

CINC Mobile App

CINC provides a mobile app for iOS ("CINC Agent" on the App Store) that gives agents access to their lead pipeline, contact records, and activity alerts from the field. The mobile app allows agents to respond to Switchboard Sarah escalations, log calls, send texts, and review campaign performance without desktop access. An Android version is also available through the Play Store.

Getting Started with CINC

The process starts with a demo request at cincpro.com. CINC's onboarding team configures the IDX website, connects MLS feeds, and sets up the initial ad campaigns. Onboarding typically includes a dedicated coach who helps new clients select target markets, set initial ad budgets, and configure lead routing rules. CINC recommends a minimum ad budget (which varies by market competitiveness) to generate enough lead volume to measure the platform's performance in the first 90 days.

CINC Support and Training

CINC provides support through a dedicated customer success and coaching team. The support model includes onboarding coaching, campaign performance reviews, and access to a training library covering lead conversion, Switchboard Sarah optimization, and team management. CINC's user community is active on industry forums and shares market-specific strategies and Switchboard Sarah script configurations that have worked in competitive markets.

Is CINC Worth It?

CINC makes the most sense for real estate teams that generate leads primarily through paid advertising and want one company accountable for both campaign performance and CRM follow-up. The $30M+ in annual ad spend the platform manages is a meaningful indicator of scale and specialization, CINC has run more real estate ad campaigns than most independent agencies, and that experience shows in the campaign optimization and lead conversion workflows it has built.

The trade-off is pricing opacity and the need to commit to a minimum ad spend level to see results. Teams that generate leads through referrals, sphere of influence, or non-paid organic channels may find simpler platforms more cost-effective. Wise Agent at $49/month is a dramatically lower-cost option for those teams. For teams that want the power of managed advertising with more AI autonomy throughout the pipeline, Lofty and kvCORE offer alternative models worth comparing in the real estate CRM category.

Verified on 2026-06-11, Content sourced from cincpro.com and publicly available industry discussions. Pricing and product details reflect information available as of June 2026.