Lofty

Lofty is an all-in-one real estate platform for agents, teams, and brokerages that combines CRM, IDX websites, lead generation, team management, and AI-driven automation in a single system. Based in Phoenix, Arizona, Lofty acquired Chime CRM in 2024 and built a new AI layer on top of the established Chime platform, bringing what it calls an "agentic AI" approach where the system takes autonomous action on the agent's behalf rather than simply surfacing suggestions. The platform serves real estate professionals who want a complete technology stack that generates leads, follows up with them around the clock, and manages the transaction pipeline without requiring the agent to orchestrate each step manually.

How Lofty Works

Lofty is built around the idea that real estate agents lose deals not because they lack leads but because follow-up falls apart when agents get busy. The platform addresses this by running 33+ lead generation channels, including Google PPC, LSA (Local Services Ads), Meta ads, direct mail, and organic social, from a single dashboard, and then turning every incoming lead over to an AI layer that initiates conversation, qualifies the contact, and books appointments without waiting for the agent to sit down and respond.

The CRM underpinning this is the system Chime built before the Lofty acquisition: a contact database with property search behavior tracking, automated drip sequences, and pipeline stages for buyers, sellers, and listings. Lofty added its agentic AI layer on top of this foundation. Agents who were Chime users see the same CRM interface with enhanced AI capabilities; agents new to the platform start with the full Lofty stack from day one. The system connects to more than 200 third-party tools including Zillow, Realtor.com, Homes.com, dotloop, DocuSign, BombBomb, and Zapier.

Lofty Key Features

• Agentic AI CRM: Lofty's AI takes autonomous action, not just suggestions. It initiates conversations with new leads via text and email, responds to replies around the clock, and books appointments on the agent's calendar. The key distinction from automation-based CRMs is that the AI makes judgment calls in real time rather than following a fixed sequence.
• 33+ lead generation channels: Lofty runs paid ad campaigns on Google (Search, Performance Max, LSA), Meta (Facebook, Instagram), and direct mail, as well as organic channels. All leads from every channel flow into the same CRM pipeline with source attribution.
• IDX websites: MLS-connected websites with property search, lead capture, and behavioral tracking. Lofty monitors which properties a contact views, how many times they visit, and what price ranges and neighborhoods interest them, feeding that data into the AI follow-up engine.
• Team management: Round-robin and custom lead distribution rules, agent performance dashboards, and accountability tools for team leaders managing multiple agents on one plan.
• Social media automation: The platform schedules and publishes listing announcements, market updates, and community content to social profiles from inside the dashboard. Automated posting runs without the agent having to visit each social platform separately.
• Transaction management: Pipeline stages from active lead to under contract to closed, with task checklists and integration with DocuSign and dotloop for document management.
• 200+ integrations: Zillow, Realtor.com, Homes.com, Redfin, BombBomb, DocuSign, dotloop, Zapier, and more connect through an Integration Center.
• Lofty Integration Center: A community of 70,000+ tech-savvy real estate professionals using the platform, sharing templates, workflow configurations, and market strategies.

Who Should Use Lofty?

Lofty works best for real estate professionals and teams where lead follow-up speed and consistency are the primary challenge:

• Agents running paid ad campaigns who generate more leads than they can personally follow up with in real time
• Teams of 3 to 50 agents where lead distribution fairness and response accountability matter to team leaders
• Brokerages that want to offer agents a complete technology platform as part of their value proposition for recruitment and retention
• Tech-forward agents who want AI to handle first-contact conversations and appointment booking without building custom automation sequences
• Teams transitioning from Chime CRM who want to continue on the same system with upgraded AI capabilities
• Agents running multiple lead generation channels who want a single dashboard to manage source attribution, cost per lead, and follow-up performance

Lofty may not suit agents who prefer to personally handle every first contact, solo agents who want simple flat-rate pricing without a custom quote, or teams looking for transparent per-user pricing. For budget-transparent options, see Wise Agent ($49/month flat) or the full real estate CRM comparison list.

Lofty Pricing

Lofty does not publish pricing on its website. The pricing page lists four tiers, Lofty Agent, Lofty Team, Lofty Broker, and Lofty Enterprise, and directs visitors to contact sales for a quote. Pricing is customized based on seat count (tier options: 1-2, 3-10, 11-25, 26-100, 100+) and the lead generation add-ons selected.

One publicly listed add-on cost: the Home Evaluation Page (a seller lead landing page for agents without an IDX site) is priced at $70/month. Lead generation ad management fees are charged as a percentage of ad spend (reported by the platform as 15-20%). All other pricing requires a consultation. Lofty notes on its pricing page that it offers a "guaranteed lowest price on new subscriptions," suggesting pricing is negotiable based on competitive offers. Contact Lofty through lofty.com to request pricing.

Lofty vs Real Estate CRM Alternatives

How Lofty compares to the platforms most often evaluated alongside it in the real estate CRM category:

• Lofty vs kvCORE: kvCORE's Marketing Autopilot automates follow-up sequences but requires the agent to set them up and assign contacts. Lofty's agentic AI takes autonomous action, initiating conversations and booking appointments without the agent triggering a workflow. Teams that want the AI to run independently lean toward Lofty; those that want to control every sequence lean toward kvCORE.
• Lofty vs CINC: CINC manages paid advertising campaigns on behalf of the client and emphasizes ROI from managed ad spend. Lofty runs more lead generation channels including organic and social, and its agentic AI handles follow-up more autonomously. CINC suits teams that want managed ad spend with accountability; Lofty suits teams that want maximum automation across the full pipeline.
• Lofty vs Wise Agent: Wise Agent is a flat-rate CRM at $49/month with no per-user pricing and no AI follow-up automation. It is significantly less expensive and simpler to set up, making it the better choice for individual agents who want an organized contact database with basic drip campaigns. Lofty targets agents who want the system to run follow-up for them.

What Real Buyers Report About Lofty

Real estate professionals discussing Lofty in online communities and forums describe the agentic AI as the platform's most talked-about feature, and the one that generates the most debate. Agents who have let the AI run initial text conversations report that lead response rates are higher than when they were manually following up, particularly for leads that come in outside business hours. A team leader on a real estate tech forum in 2025 noted: "The AI booked two appointments while I was on a listing presentation. That alone justified the subscription for us."

The friction points that come up repeatedly are the pricing opacity (teams consistently mention that getting a quote requires multiple sales calls) and the learning curve for configuring the AI settings correctly, letting the AI go too broad in its autonomous behavior can result in contacts receiving messages that feel disconnected from the conversation the agent had in person. Agents who were Chime CRM users before the 2024 acquisition report a mixed transition experience: the core CRM functionality is familiar, but some integrations and workflows changed during the rebrand.

Lofty Integrations

Lofty connects to 200+ real estate technology tools through its Integration Center. Key integrations include:

• Lead portals: Zillow, Realtor.com, Homes.com, Redfin, and others route directly into the CRM pipeline.
• Transaction management: dotloop and DocuSign connect so under-contract deals flow into checklists without re-entering data.
• Communication: BombBomb video messaging integrates for personal video follow-up alongside the AI-driven text and email sequences.
• Automation platforms: Zapier enables connections to tools outside Lofty's native marketing automation catalog.
• Email marketing: Built-in email marketing sequences connect to the AI follow-up engine; external email tools connect via Zapier.

For property management workflows that extend beyond CRM, compare Sailfin Real Estate Manager and Property Shell.

Lofty Mobile App

Lofty provides mobile apps for both iOS and Android. The iOS app ("Lofty Real Estate Platform" on the App Store) carries a 4.0 star rating based on 219 ratings as of mid-2026, with reviews referencing the prior Chime CRM name as well as the updated Lofty interface. The Android app is available on Google Play on Google Play. The mobile apps give agents pipeline visibility, lead activity alerts, and the ability to respond to AI-surfaced opportunities from the field without needing desktop access.

Getting Started with Lofty

New accounts start with a demo and pricing consultation at lofty.com. After the pricing form (which asks for current seat count and an expected seat count for 12 months out), Lofty's sales team schedules a product walkthrough. Onboarding includes setting up the IDX feed, connecting lead generation channels, and configuring the AI settings, specifically, what the AI is authorized to do autonomously (respond to new leads, book appointments, send follow-up messages) versus what requires the agent to manually approve. Lofty's Integration Center community provides templates and workflow configurations shared by experienced users.

Lofty Support and Training

Lofty offers support through live chat, email, and phone for paid subscribers. The platform maintains a knowledge base, video tutorial library, and community forum. The Integration Center's 70,000+ member community is particularly active for sharing automation templates and market-specific campaign strategies. Agents migrating from Chime CRM have access to migration support resources to preserve existing contact data and campaign configurations during the transition.

Is Lofty Worth It?

Lofty is worth evaluating for teams where lead response speed is the core problem, specifically, where leads come in faster than the team can personally respond, or where after-hours lead engagement is a measurable gap. The agentic AI follow-up is the feature that separates Lofty from most competitors in the real estate CRM market, and for teams that engage it fully, the impact on lead-to-appointment conversion is meaningful.

The considerations against it: pricing is fully opaque and requires a sales engagement to understand costs; the AI autonomous behavior needs careful configuration to avoid tone mismatches; and the 2024 acquisition from Chime introduced some workflow instability for existing users that is still being addressed as of 2026. For teams that want transparent pricing, Wise Agent at $49/month is a more predictable choice. For teams that want managed ad campaigns alongside the CRM, CINC is worth comparing. For a full comparison, browse the CRM category and the real estate CRM category together.

Verified on 2026-06-11, Content sourced from lofty.com and publicly available community discussions. Pricing and product details reflect information available as of June 2026.