Follow Up Boss

Follow Up Boss launched in 2011 in Salt Lake City with a clear focus: build the real estate CRM that turns leads into closings through systematic follow-up rather than IDX website features. By 2026 Follow Up Boss serves tens of thousands of real estate agents and brokerages, with the deepest lead conversion automation in the residential real estate CRM category and a customer base concentrated in agents who already have an IDX website elsewhere.

Who Follow Up Boss is right for

This is a vertical product for residential real estate. The clearest fit in 2026 is solo agents and growing teams (1 to 100+ agents) who prioritize lead conversion through systematic follow-up rather than all-in-one website-plus-CRM platforms. Strongest fits are agents who already have an IDX website (Sierra Interactive, kvCORE, or custom), team leaders scaling from 5 to 30 agents, and brokerages with 30+ agents needing dedicated success management. Follow Up Boss is the wrong choice for agents wanting one platform for website plus CRM (Real Geeks or kvCORE fit) or non-real-estate sales teams.

Follow Up Boss pricing in 2026

Verified on 2026-06-18 against the official Follow Up Boss pricing page. All plans include 7-day-a-week phone and email support, unlimited contacts, and 250+ integrations.

Hidden costs to know about

Three watch-outs. First, calling is an add-on at $33-$39/user on Grow tier; teams that call leads heavily should plan for Pro tier minimum where calling is included. Second, additional users on Pro and Platform tiers stack monthly cost; a 15-agent team on Pro pays $499 base plus 5 additional users at $41 each ($205) for $704 monthly annual. Third, integration with paid lead sources (Zillow Premier Agent, Boomerang) carries separate cost beyond Follow Up Boss subscription.

Follow Up Boss vs alternatives at a glance

Integrations

250+ integrations span Zillow Premier Agent, Realtor.com, Boomerang Leads, BoldLeads, Ylopo, Sierra Interactive, kvCORE, Real Geeks, BoomTown, Chime, and most IDX website providers. Email parsing handles non-API lead sources. Calendar sync with Google and Microsoft. DocuSign for contracts. Mojo Dialer and other dialer integrations. REST API for custom integrations. Zapier and Make for the long tail.

Pros and cons

What works: Deepest lead conversion automation in the real estate CRM category. 250+ integrations cover virtually every real estate lead source. 7-day-a-week support (rare in real estate software). Mobile apps with full offline access work for agents in showings. Team coaching tools genuinely move conversion metrics. Smart lists and action plans systematize follow-up that solo agents typically can't maintain manually.

Where it strains: Pure CRM without IDX website (intentional, but a real gap versus kvCORE or Real Geeks). Calling add-on on Grow tier adds material cost. Pro and Platform tier additional user pricing climbs for larger teams. Less suitable for non-residential real estate (commercial, land, multi-family). Per-month tier pricing requires team size planning during onboarding.

What real buyers say

Operator reviews on SoftwareAdvice, SelectHub, and the r/RealEstate subreddit cluster around three wins: follow-up automation drives real conversion improvements, 250+ integrations make lead source consolidation easy, and 7-day-a-week support is rare in real estate software. Common pushback is on the lack of integrated IDX website, calling add-on cost on Grow tier, and the team-tier pricing model requiring careful team size planning.

Field guide

Buyer action plan

Start with the 14-day free trial. Connect your primary lead sources (Zillow Premier Agent, Realtor.com, your IDX website). Import existing contacts. Set up one action plan reflecting your real follow-up sequence. Add team members if applicable. Run real leads through for two weeks. Measure response time improvements. Decide on Grow, Pro, or Platform based on team size, calling needs, and Success Manager requirements. Plan calling add-on cost if on Grow tier.

2026 updates

The headline 2026 feature is expanded AI capabilities on Platform tier including AI-suggested follow-up timing, conversation summaries, and lead behavior insights. Mobile apps received continued investment. Integration ecosystem grew past 250 lead sources. Team coaching tools deepened for brokerages running structured agent development programs.

Security and compliance

Cloud platform with TLS in transit, encryption at rest, SOC 2 Type II, GDPR support, role-based access controls, audit logging on Platform tier. PCI-compliant payment processing for billing. Two-factor authentication available across all tiers. Real estate-specific compliance frameworks handled through configurable workflow templates.

Customer support

Email, in-app live chat, phone (7-day-a-week including weekends, rare in real estate software), knowledge base, Follow Up Boss Academy training content. Platform tier includes dedicated Success Manager for ongoing optimization. r/RealEstate and BiggerPockets community have active Follow Up Boss peer support discussions.

Who can use Follow Up Boss

Best fit: residential real estate agents and brokerages 1 to 100+ agents prioritizing lead conversion through systematic follow-up. Reasonable fit: any real estate sales team that already has an IDX website and needs deep CRM-only functionality. Not a fit: agents wanting bundled IDX-plus-CRM (Real Geeks or kvCORE fit), commercial real estate, land, multi-family, or non-real-estate sales teams.

Mobile app

Native iOS and Android apps with full offline access support agent workflows including lead notifications, contact records, calling, texting, calendar, and pipeline management. The mobile experience is critical for real estate agents who work primarily from cars and showings; Follow Up Boss's mobile apps are consistently cited as best-in-category alongside kvCORE.

How to get started with Follow Up Boss

Sign up for the 14-day free trial at the official Follow Up Boss website. Connect your primary lead sources. Import existing contacts. Build one action plan reflecting your real follow-up sequence. Add team members if applicable. Run real leads through for two weeks. Measure response time and conversion improvements. Decide on Grow, Pro, or Platform based on team size, calling needs, and dedicated success management requirements.

Top alternatives to Follow Up Boss

kvCORE (Chime) is the bundled IDX-plus-CRM alternative for mid-large brokerages. Real Geeks is the turnkey IDX-plus-CRM alternative for solo to small teams at $299/month. BoomTown is the established brokerage alternative with mature IDX. Wise Agent is the cheaper basic CRM at $32/month. Top Producer is the legacy real estate CRM. CINC competes specifically on lead generation services.

How to cancel Follow Up Boss

Cancellation is self-serve from account settings. Monthly subscriptions cancel at the end of the current billing period. Annual subscriptions cancel at renewal with prorated refund where applicable. Data export available via CSV and REST API. No cancellation fee.

Bottom line

Follow Up Boss is the right pick for a residential real estate agent or brokerage that prioritizes lead conversion through systematic follow-up rather than all-in-one website-plus-CRM platforms. Pro tier at $499/month with 10 users included is the standard for working teams. Grow tier at $58/user annual works for solo agents and small teams under 10 users. The pure-CRM positioning (no IDX website) is intentional and is the right choice for agents who already have a website elsewhere. For bundled website-plus-CRM, Real Geeks or kvCORE fit better.

Verified on 2026-06-18. Pricing verified from the official Follow Up Boss pricing page.