Follow Up Boss

by Follow Up Boss

What is Follow Up Boss?

Follow Up Boss is a real estate CRM purpose-built for high-volume agent teams, used by more than 80% of the top US real estate teams and integrated tightly with Zillow Premier Agent after the 2023 Zillow Group acquisition. Best for real estate teams and brokerages (5-100+ agents) running high-volume lead workflows.

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Follow Up Boss Features

Real estate CRM

Automated lead routing

Action plans (drip email and text sequences)

Two-way text messaging

Built-in dialer with call recording (add-on)

Team leaderboards (Pro+)

View All 20 Features

Lender access portal (Pro+)

API access (Platform tier)

Custom roles and permissions (Platform)

Advanced reporting (Platform)

Zillow Premier Agent integration (deeper since 2023 acquisition)

MLS integration

Lead source attribution

Smart lists and saved searches

Email open and click tracking

Pixel-tracked tour confirmations

Mobile apps (iOS and Android)

Slack integration

Calendly integration

250+ third-party app integrations

Follow Up Boss Pricing Plans

Grow (Annual)

$58 /Per User / Month

$58/user/mo billed annually (2 months free)
Core real estate CRM, mobile app, integrations
Calling add-on $33/user/mo
Verified at followupboss.com/pricing on 2026-05-31

POPULAR

Pro (Annual)

$416 /Per Month

$416/month (10 users included, annual)
Teams plan with leaderboards, lender access
+$41/extra user
Verified at followupboss.com/pricing on 2026-05-31

Platform (Annual)

$833 /Per Month

$833/month (30 users included, annual)
Enterprise plan with API access, custom roles
Advanced reporting
Verified at followupboss.com/pricing on 2026-05-31

Follow Up Boss Resources

Description

Follow Up Boss Field Guide

Best fit for	Real estate teams and brokerages (5-100+ agents) running high-volume lead workflows with Zillow ecosystem integration
Industries	Residential real estate teams, real estate brokerages, top-producing agents, real estate ISA (Inside Sales Agent) teams, real estate referral networks
Core capability	Real estate CRM, automated lead routing, action plans (drip campaigns), team leaderboards (Pro+), lender access (Pro+), API access (Platform), advanced reporting (Platform), Zillow Premier Agent integration
Pricing	Grow $58/user/mo annual (calling add-on $33/user), Pro $416/mo (10 users included, $41/extra), Platform $833/mo (30 users, API access). Verified at followupboss.com/pricing on 2026-05-31
Differentiator	Real estate vertical depth with 80%+ adoption among top US real estate teams. November 2023 Zillow Group acquisition delivers deeper Zillow Premier Agent integration than independent CRMs achieve.
Mobile	iOS + Android
Headquarters	San Francisco, California, USA - founded 2011; acquired by Zillow Group November 2023 (~$500M deal)

Where Follow Up Boss Wins

80%+ adoption among top US real estate teams. Customer concentration signal that vertical specialists cannot match. Real estate teams evaluating typically find Follow Up Boss adopted at peer top-producing teams.

Zillow Premier Agent native integration. Nov 2023 Zillow Group acquisition delivers deeper integration than independent real estate CRMs (kvCORE/BoldTrail, BoomTown, Wise Agent) can match. Zillow leads flow directly into Follow Up Boss workflows.

Action plans (drip campaigns). Pre-built real estate action plans for buyer leads, seller leads, past clients, and sphere of influence nurturing. Real estate teams skip building automations from scratch.

Team leaderboards (Pro+). Sales manager visibility into agent activity, lead conversion, and revenue. Critical for high-volume real estate team operations.

Mobile-first. Real estate agents access leads, contacts, action plans, and lender info from mobile during showings and client meetings.

Where Follow Up Boss Falls Short

Real estate only. Useless for non-real-estate businesses. SaaSRat lists Follow Up Boss for real estate buyer awareness but vertical positioning is constraining.

Per-user accumulating cost. $58/user/mo + $33 calling add-on = $91/user/mo for full functionality. Mid-tier Pro ($416/mo for 10 users) reduces per-user cost. Large teams should evaluate Platform tier.

Zillow Group ownership questions. Some buyers concerned about Zillow lead data flow. Most teams view Zillow ownership as positive (deeper integration); some prefer independent CRMs.

English only. Multi-language teams cannot use Follow Up Boss.

Calling add-on required for full functionality. $33/user/mo extra for built-in dialing. Compare against competitors with calling bundled.

Who Should Use Follow Up Boss?

Follow Up Boss is the right call when a real estate team or brokerage (5-100+ agents) runs high-volume lead workflows and wants CRM with deep Zillow ecosystem integration. Within the CRM category at SaaSRat, strongest fits are residential real estate teams, real estate brokerages, top-producing agents, real estate ISA teams, and real estate referral networks.

Follow Up Boss is the wrong call for non-real-estate businesses (compare HubSpot CRM or Pipedrive), for solo agents on tight budgets (consider Wise Agent), or for teams preferring independence from Zillow.

Follow Up Boss Alternatives

BoldTrail (formerly kvCORE) - Inside Real Estate platform with IDX + CRM + lead generation.

BoomTown - real estate lead generation + CRM (also Inside Real Estate family).

Wise Agent - affordable real estate CRM with flat-rate pricing.

Chime - real estate CRM alternative.

LionDesk (now Lone Wolf) - real estate CRM alternative.

Top Producer - long-standing real estate CRM alternative.

What G2 and Capterra Reviewers Say

G2 reviewers rate Follow Up Boss positively for real estate team workflow, action plans, and Zillow integration depth. Capterra reviews reflect similar themes from real estate team customer base.

Discussions on r/realtors and r/realestate surface Follow Up Boss as the top US real estate CRM. Buyers picking Follow Up Boss cite team adoption network effects; buyers picking BoldTrail cite all-in-one platform depth.

Final Take on Follow Up Boss

Follow Up Boss is the right call when a real estate team or brokerage runs high-volume lead workflows and wants CRM with deep Zillow ecosystem integration. Residential real estate teams, real estate brokerages, top-producing agents, real estate ISA teams, and referral networks get the strongest fit. The 80%+ top-team adoption + Zillow Group ownership + action plans combination delivers real estate vertical depth generic CRMs cannot match.

For Inside Real Estate platform, BoldTrail. For lead generation + CRM, BoomTown. For affordable flat-rate, Wise Agent. For independent real estate CRM, Chime. Follow Up Boss wins the high-volume-real-estate-team-CRM-with-Zillow-integration lane.

Verified on 2026-05-30 by the SaaSRat Editorial Team. Vendor facts cross-checked against the vendor's own website, G2 and Capterra public listings, and current 2025–2026 press cycles. About our methodology.

Frequently Asked Questions

How much does Follow Up Boss cost in 2026?

Grow $58/user/mo annual (calling add-on $33/user/mo), Pro $416/mo (10 users included, $41 per additional user), Platform $833/mo (30 users, API access). Verified at followupboss.com/pricing on 2026-05-31.

Is Follow Up Boss owned by Zillow?

Yes - Zillow Group acquired Follow Up Boss in November 2023 for approximately $500M (closed Dec 8, 2023). Follow Up Boss operates as an independent brand under Zillow ownership in 2026, with deeper Zillow Premier Agent integration than independent real estate CRMs achieve.

Follow Up Boss vs BoldTrail (kvCORE)?

Follow Up Boss emphasizes high-volume team CRM workflow with Zillow integration and 80%+ top-team adoption. BoldTrail (Inside Real Estate platform formerly kvCORE) emphasizes all-in-one IDX site + CRM + lead generation. Teams prioritizing CRM workflow lean Follow Up Boss; teams wanting integrated lead-gen + CRM lean BoldTrail.

What is the difference between Follow Up Boss tiers?

Grow ($58/user/mo) is base CRM. Pro ($416/mo for 10 users included) adds team leaderboards, lender access. Platform ($833/mo for 30 users) adds API access, custom roles, advanced reporting. Large teams typically pick Pro or Platform for per-user cost efficiency.

Does Follow Up Boss include calling?

No - calling is a $33/user/mo add-on to the Grow tier. Pro and Platform tiers include some calling features. Real estate teams running high call volume should budget for calling add-on cost.

Where is Follow Up Boss headquartered?

San Francisco, California, USA. Founded 2011. Now operates as Zillow Group subsidiary since November 2023 acquisition.

Does Follow Up Boss have a mobile app?

Yes - iOS and Android apps. Real estate agents access leads, contacts, action plans, and lender info from mobile during showings and client meetings.

Can Follow Up Boss handle 100+ agents?

Yes - Platform tier supports 30 users included with $41/per additional user. Large real estate brokerages with 100+ agents typically deploy Platform tier with API access and advanced reporting.