REsimpli

How REsimpli Works

REsimpli is an all-in-one CRM built specifically for real estate investors focused on wholesaling and house flipping. Unlike general real estate CRMs designed for agents showing and selling listings, REsimpli is built around the investor workflow: finding distressed or off-market properties, managing motivated seller leads, tracking deals through acquisition and disposition, and running direct mail or SMS campaigns to generate inbound inquiries. The platform consolidates lead management, skip tracing, driving for dollars, and deal analysis into one tool.

The platform runs on web, iOS, and Android. Real estate investors who previously juggled multiple tools for CRM, skip tracing, direct mail, and driving for dollars can consolidate those functions under one subscription.

Who Should Use REsimpli?

REsimpli is purpose-built for real estate investors, not traditional buyer's agents or listing agents. It is the right fit for:

• Wholesalers managing seller leads, assigning contracts, and tracking disposal to cash buyers
• House flippers tracking acquisition cost, rehab budget, and sale timeline on multiple properties
• BRRRR investors who need a deal analysis tool alongside CRM and lead management
• Solo investors scaling to small teams who want one platform for the entire operation rather than five separate tools

Traditional agents looking for a sphere-based CRM or portal-lead management should look at other real estate CRM software options. REsimpli's features are specifically designed for the motivated seller lead and off-market property acquisition workflow.

Core Features of REsimpli

Motivated Seller Lead Management

REsimpli tracks seller leads from first contact through contract. Leads are categorized by motivation level, follow-up stage, and property type. Custom pipelines let investors set their own stage names to match how they actually work a deal from initial contact to accepted offer.

Skip Tracing

The platform includes built-in skip tracing to find phone numbers and contact information for property owners. Investors can upload a list of addresses and run skip tracing directly inside REsimpli without switching to a separate skip trace service. Credits for skip tracing are included in the platform.

Driving for Dollars

The mobile app includes a driving for dollars feature that lets investors tag distressed properties while driving through target neighborhoods. Tagged properties are automatically entered into the CRM as new leads with the property address attached, ready for skip tracing and outreach.

Direct Mail and SMS Campaigns

REsimpli allows investors to run direct mail campaigns to seller lead lists directly from the platform. Automated SMS sequences for following up with motivated sellers are included without requiring a separate texting tool.

Deal Analysis

The platform includes built-in deal analysis calculators for ARV estimation, repair cost tracking, and offer calculation. Investors can run deal numbers inside the CRM rather than switching to a separate spreadsheet or calculator.

List Stacking

Investors can upload multiple property lists (absentee owner, pre-foreclosure, tax delinquent, etc.) and stack them to find properties that appear across multiple lists. Properties on multiple high-motivation lists typically represent stronger wholesale opportunities and can be prioritized for outreach.

REsimpli Pricing and Plans

REsimpli uses annual billing for its three tiers. A 30-day free trial is available on all plans. Pricing is per business entity, not per user, which makes it cost-effective for small teams.

All plans include core CRM features, skip tracing credits, driving for dollars, and the mobile app. Higher-tier plans add more users and increased limits on direct mail, skip tracing credits, and SMS messages per month. Annual billing applies to the prices above; monthly billing is available at a higher rate. A 30-day free trial is available on all plans.

Getting Started with REsimpli

REsimpli's onboarding begins with uploading or entering motivated seller leads, connecting the phone number for inbound call tracking, and setting up the first direct mail or SMS campaign. The 30-day trial is long enough for investors to run a full outreach cycle and see inbound responses before paying for a subscription.

The mobile app is used primarily for driving for dollars sessions and logging inbound calls while in the field. Investors doing high-volume direct mail typically handle list uploads and campaign management from the web interface.

REsimpli vs. the Competition

REsimpli competes directly with other investor-focused CRMs. Its primary differentiators are the inclusion of skip tracing and driving for dollars within the core platform rather than as paid add-ons from third-party services, and the deal analysis tools that eliminate the need for separate ARV calculators.

Compared to traditional real estate CRM platforms built for agents, REsimpli's workflow is entirely different. There are no MLS integrations or buyer property alerts, because the target user is an investor who buys off-market, not an agent working listed inventory. Investors should not confuse the platforms.

Integrations

REsimpli integrates with major phone service providers for call tracking and recording. Direct mail and SMS integrations are built into the platform. Data import accepts CSV files for bulk lead list uploads. The vendor's website lists additional integrations for list services and outreach tools. Investors should review the current integration list on the vendor's website for up-to-date connector availability.

What Real Buyers Report

Investors using REsimpli report that consolidating skip tracing, CRM, and direct mail under one monthly bill simplifies the cost structure of their operation. The driving for dollars mobile feature is highlighted as a practical differentiator for investors who use neighborhood driving as a lead generation tactic. The deal analysis calculator within the CRM is mentioned as a time-saver during offer evaluation. Investors running operations larger than 10 active users report needing to explore the Enterprise plan or discuss custom pricing with the vendor.

Customer Support

REsimpli provides customer support through its website's help center and a dedicated YouTube channel with feature walkthrough videos. The vendor produces regular content covering real estate investing workflows and how REsimpli fits into investor operations. Support is available through the platform's in-app help system.

What REsimpli Does Well

• Skip tracing built directly into the CRM eliminates the need for a separate skip trace service subscription
• Driving for dollars in the mobile app converts field scouting into CRM leads automatically
• Deal analysis calculators within the platform reduce the back-and-forth between a CRM and spreadsheets
• List stacking across multiple distressed-property lists surfaces the highest-motivation targets
• 30-day free trial gives investors a full outreach cycle to test before committing

Limitations Worth Knowing

• Not designed for traditional agents, buyer representation, or MLS-listed property management
• Pro plan caps at 5 users, Enterprise at 10; teams larger than 10 need to contact the vendor for custom pricing
• Annual billing is required for the listed prices; monthly billing is available at a higher rate
• Skip tracing and direct mail credits have monthly limits that vary by plan; high-volume investors may need to purchase additional credits

Is REsimpli Worth It?

For active real estate investors running wholesale or flip operations, REsimpli consolidates tools that would otherwise require 3 to 5 separate subscriptions. The $149/month Basic plan covers a solo investor's core needs. The Pro plan at $299/month for up to 5 users is priced competitively against buying a CRM, skip trace service, and direct mail tool separately.

The 30-day free trial is the right way to evaluate it: upload a real list, run a skip trace batch, launch a small direct mail campaign, and see how the lead management workflow fits. REsimpli is category-specific software and delivers its best value for investors doing consistent volume on off-market acquisitions, not occasional deals.

Also Compare: Real Estate Investor Software

Real estate investors evaluating REsimpli should also review these platforms to understand the full landscape of investor-focused and agent CRM tools:

• PropStream, property data, comps, and skip tracing for investors sourcing off-market deals
• EasyBroker, property portal and CRM for real estate agencies in Latin America
• kvCORE, IDX website and lead management for high-volume agents and teams in the US market
• Lofty, AI-powered CRM with IDX and behavioral lead scoring for growing agent teams
• Wise Agent, affordable all-in-one CRM for solo agents and small teams
• RealtoSmart, CRM and property management for agents and developers in India
• Remine, MLS-integrated data platform with lead prioritization for listing prospecting
• CallAction, automated call and text follow-up for high-volume inbound lead conversion

Browse the full real estate CRM software category to compare tools ranked by buyer discussion volume.