DashboardFox
by 5000fish, Inc. • Founded 2009
What is DashboardFox?
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DashboardFox Features
MAU-based pricing (only active users count)
Row-level security included on every plan
White-label included on every plan
Unlimited reports and dashboards (Starter+)
2 ODBC drivers (Starter) / 5 ODBC drivers (Growth)
TLS certificates (Growth)
View All 10 Features
DashboardFox Pricing Plans
7-Day Free Trial
- 7-day free trial no credit card
- Extend to 14
- Full DashboardFox platform
- Up and running in a day
Starter
- Small teams and single-client setups
- $99/mo monthly OR $50/mo annual (Save 20%)
- 5 monthly active users
- 1 custom domain and branding policy
- Row-level security included
- 2 ODBC drivers
- Unlimited reports and dashboards
- Built for typical small-team reporting loads
- India (IN) pricing 50% off
Growth
- Multi-client agencies and growing teams
- $249/mo monthly OR $125/mo annual (Save 20%)
- 30 monthly active users
- 3 custom domains and 5 branding policies
- 5 ODBC drivers + TLS certificates
- Stored procedures and Phrase Manager
- Everything in Starter
- More concurrent load and heavier schedules
- India (IN) pricing 50% off
On-Premise + Larger Enterprise
- Beyond Growth tier scale
- On-Premise deployment option
- Larger MAU count
- Enterprise features
- Dedicated success
DashboardFox Resources
DashboardFox Screenshots
Description
What Is DashboardFox and How Does It Work?
DashboardFox is self-service business intelligence software for teams tired of paying for accounts that never log in. Connect your database build dashboards and share them under your brand with white-label and row-level security included on every plan. Building BI software for decades now in the cloud. Real published pricing across Starter and Growth tiers with monthly and annual (save 20 percent) options. Only the people who actually log in count as MAU give accounts to your whole team idle ones cost you nothing. India pricing 50 percent off. 7-day free trial no credit card. Row-level security dedicated databases encryption at rest and in transit EU and US data regions. SOC 2 in progress. Bootstrapped no VC talk to engineers.
The vendor positions on BI dashboards without per-seat pricing. THE PROBLEM WITH PER-SEAT BI: Most BI tools charge for accounts that sit idle. Power BI Tableau and Metabase all charge per named user whether they log in or not. Buy 50 seats for your team or clients. If only 12 open a dashboard this month you are still billed for 50. White-label and row-level security? Those cost extra on top.
If you do not fix this you either absorb the cost (killing your margin) or pass it to clients (killing the deal). Or you skip BI entirely and keep emailing Excel files because no tool has ever justified the cost of giving everyone access. Named cost comparison example: DashboardFox Growth ~25 active users $125/mo vs Power BI $700/mo vs Tableau $1,750/mo vs Metabase $1,055/mo save about $575/mo vs the cheapest per-seat option.
DashboardFox at a Glance
| Best fit for | Agencies, teams, and businesses tired of per-seat BI pricing wanting white-label + row-level security included with MAU-based pricing |
|---|---|
| Building BI software since | 1999 (now in the cloud) |
| Starter tier | $99/mo or $50/mo annual (save 20%) 5 MAU, 1 custom domain, row-level security, 2 ODBC drivers, unlimited reports/dashboards |
| Growth tier | $249/mo or $125/mo annual 30 MAU, 3 custom domains, 5 branding policies, 5 ODBC drivers + TLS certs, stored procedures, Phrase Manager |
| MAU definition | Only people who actually log in monthly count idle accounts free |
| India (IN) pricing | 50% off (regional pricing) |
| Free trial | 7-day free trial no credit card (extend to 14) |
| Setup speed | Up and running in a day |
| Included on every plan | Row-level security, white-label, unlimited reports and dashboards |
| Security | Row-level security, dedicated databases, encryption at rest and in transit, EU and US data regions, SOC 2 in progress |
| Vendor model | Bootstrapped, no VC, talk to engineers |
| Named cost comparison | DashboardFox Growth ~25 active $125/mo vs Power BI $700/mo vs Tableau $1,750/mo vs Metabase $1,055/mo |
| Headquarters | United States |
DashboardFox Key Features and Capabilities
MAU (Monthly Active Users) pricing model is the vendor differentiator. Only people who actually log in count. Give accounts to your whole team or clients idle ones cost you nothing. Vendor explicitly positions against per-seat BI (Power BI Tableau Metabase) that charges for accounts sitting idle.
Real published cost comparison example: For ~25 active users DashboardFox Growth is $125/mo (annual) vs Power BI $700/mo Tableau $1,750/mo Metabase $1,055/mo save about $575/mo vs the cheapest per-seat option. Named comparison in vendor material rare for BI category.
Row-level security and white-label included on every plan (no upgrade required). Common per-seat BI vendors charge extra for these DashboardFox includes from Starter tier at $50/mo annual.
1999 heritage in the cloud is the longevity differentiator. Building BI software since 1999 now in the cloud. Bootstrapped no VC talk to engineers positioning suits buyers wary of VC-backed BI vendors optimizing for growth over customer value.
India (IN) regional pricing at 50 percent off is unusual explicit international pricing on a US vendor product. Meaningful for Indian teams and agencies.
Security: Row-level security dedicated databases encryption at rest and in transit EU and US data regions. SOC 2 in progress. Enterprise-grade security foundation without enterprise pricing.
- MAU-based pricing (only active users count)
- Row-level security included on every plan
- White-label included on every plan
- Unlimited reports and dashboards (Starter+)
- 2 ODBC drivers (Starter) / 5 ODBC drivers (Growth)
- TLS certificates (Growth)
- Stored procedures and Phrase Manager (Growth)
- Custom domains (1 Starter / 3 Growth)
- Branding policies (1 Starter / 5 Growth)
- Dedicated databases
- Encryption at rest and in transit
- EU and US data regions
- SOC 2 in progress
- 7-day free trial no credit card (extend to 14)
- India (IN) pricing 50% off
How Much Does DashboardFox Cost in 2026?
DashboardFox publishes real MAU-based pricing on dashboardfox.com/pricing with Monthly and Annual (Save 20%) options. Starter $99/mo (or $50/mo annual save 20%) 5 monthly active users 1 custom domain and branding policy row-level security included 2 ODBC drivers unlimited reports and dashboards. Growth $249/mo (or $125/mo annual) 30 monthly active users 3 custom domains and 5 branding policies 5 ODBC drivers and TLS certificates stored procedures and Phrase Manager everything in Starter plus more concurrent load and heavier schedules. India (IN) pricing 50% off both tiers.
Self-service BI buyers should compare DashboardFox against Power BI (Microsoft ecosystem BI) Tableau (Salesforce ecosystem BI) Metabase (open source + Cloud) Sisense (embedded BI) and Looker Studio (formerly Google Data Studio). DashboardFox differentiators are MAU-based pricing (vs per-seat) row-level security and white-label included on every plan (not upgrade) 1999 heritage (bootstrapped no VC) and named regional India pricing (50% off).
| Plan | Price | Includes |
|---|---|---|
| 7-Day Free Trial | $0 for 7 days | 7-day free trial no credit card + extend to 14 + full platform + up and running in a day |
| Starter | $99/mo or $50/mo annual | 5 MAU + 1 custom domain + row-level security + 2 ODBC + unlimited reports/dashboards (India 50% off) |
| Growth | $249/mo or $125/mo annual | 30 MAU + 3 custom domains + 5 branding policies + 5 ODBC + TLS + stored procedures + Phrase Manager (India 50% off) |
| On-Premise + Larger Enterprise | Contact Sales | Beyond Growth scale + On-Premise + larger MAU + enterprise + dedicated success |
DashboardFox Pros and Cons in 2026
Where DashboardFox Stands Out
- MAU-based pricing (only active users count). Fundamental differentiator vs per-seat BI. Give accounts to whole team or clients idle accounts free. Named cost comparison: DashboardFox Growth ~25 active $125/mo vs Power BI $700 vs Tableau $1,750 vs Metabase $1,055.
- Row-level security and white-label included on every plan. Per-seat BI vendors charge extra for these DashboardFox includes from Starter tier at $50/mo annual.
- 1999 heritage in the cloud. Building BI software since 1999. Longevity differentiator.
- India regional pricing 50% off. Explicit international pricing on US vendor product.
- Bootstrapped no VC talk to engineers positioning. Suits buyers wary of VC-backed BI vendors optimizing for growth over customer value.
- 7-day free trial no credit card (extend to 14). Removes evaluation friction.
Where DashboardFox Falls Short
- MAU count still limits by tier. Starter 5 MAU / Growth 30 MAU. Beyond Growth requires Contact Sales.
- SOC 2 in progress (not yet achieved). Enterprises with strict SOC 2 procurement requirements need to wait for completion.
- Positioning less mainstream than Power BI/Tableau/Metabase. Named per-seat BI leaders have larger reference bases and ecosystem tooling.
DashboardFox vs Top Competitors: Side-by-Side Comparison
Buyers evaluating DashboardFox typically shortlist 2 to 3 alternatives before signing.
| Feature | DashboardFox | Power BI | Metabase |
|---|---|---|---|
| Pricing model | MAU (active users only) $50/$125 annual | Per named user ($10/user/month Pro) | Free open source + Cloud tiers |
| Row-level security | Included every plan | Advanced tier | Cloud Pro |
| White-label | Included every plan | Not available | Cloud Pro |
| ODBC drivers | 2 Starter / 5 Growth | Gateway required | Multiple database drivers |
| India regional pricing | 50% off | Standard global | Standard |
| Vendor model | Bootstrapped, no VC (since 1999) | Microsoft | Series B (open source) |
| Best fit | Agencies + teams tired of per-seat BI wanting white-label + row-level security included | Microsoft ecosystem BI | Open source + Cloud BI |
Who Should Use DashboardFox?
DashboardFox is the right pick for agencies teams and businesses tired of per-seat BI pricing wanting white-label + row-level security included with MAU-based pricing. Multi-client agencies get direct value from MAU (only active users count) and included white-label rather than absorbing cost or passing it to clients. Businesses wanting to give BI access to whole team without per-seat overhead get direct value from MAU model.
Small teams and single-client setups benefit from Starter ($99/mo monthly or $50/mo annual 5 MAU 1 custom domain row-level security 2 ODBC drivers unlimited reports and dashboards). Multi-client agencies and growing teams benefit from Growth ($249/mo monthly or $125/mo annual 30 MAU 3 custom domains 5 branding policies 5 ODBC drivers + TLS certificates stored procedures and Phrase Manager). Indian teams get 50 percent off regional pricing.
DashboardFox is not the right fit for Microsoft ecosystem BI (compare Power BI). Salesforce ecosystem BI compare Tableau. Open source + Cloud BI compare Metabase. Embedded BI focus compare Sisense. Free Google BI compare Looker Studio.
DashboardFox Alternatives Worth Comparing
Power BI. Microsoft ecosystem BI. Compare for Microsoft ecosystem alignment.
Tableau. Salesforce ecosystem BI. Compare for Salesforce ecosystem alignment.
Metabase. Open source + Cloud BI. Compare for open source + Cloud BI.
Sisense. Embedded BI. Compare for embedded BI focus.
Looker Studio. Free Google BI (formerly Data Studio). Compare for free Google BI.
DashboardFox Implementation and Onboarding
DashboardFox implementation begins with Start Free Trial via dashboardfox.com (7-day free trial no credit card extend to 14). Up and running in a day per vendor. Starter ($50/mo annual) or Growth ($125/mo annual) selection.
Standard team deployment reaches production within 1 to 5 days including database connection via ODBC drivers row-level security configuration white-label branding setup dashboard and report creation user invitation (MAU only counts active users) and go-live. Multi-client agency deployments on Growth tier extend to 1 to 3 weeks with 3 custom domain setup 5 branding policy configuration TLS certificate provisioning stored procedures and Phrase Manager configuration.
What Real Buyers Report About DashboardFox
DashboardFox vendor positioning: Building BI software since 1999 now in the cloud. BI dashboards without per-seat pricing. Most BI tools charge for accounts that sit idle. Power BI Tableau and Metabase all charge per named user whether they log in or not. If only 12 open a dashboard this month you are still billed for 50. White-label and row-level security? Those cost extra on top. Give accounts to your whole team; idle ones cost you nothing. Row-level security and white-label included from $50. Bootstrapped. No VC. You talk to engineers.
For independent perspective search Reddit r/BusinessIntelligence r/PowerBI r/tableau r/dataisbeautiful and BI communities on LinkedIn for BI pricing discussions. DashboardFox is often discussed alongside Power BI Tableau Metabase Sisense and Looker Studio in BI category. Agency communities discuss per-seat BI cost pain points where DashboardFox MAU model provides relief.
- DashboardFox home + BI dashboards without per-seat pricing + since 1999 positioning
- DashboardFox pricing (Starter $50/mo annual + Growth $125/mo annual + India 50% off + MAU-based)
Frequently Asked Questions About DashboardFox
What is DashboardFox?
DashboardFox is self-service business intelligence software for teams tired of paying for accounts that never log in. Connect your database build dashboards and share them under your brand with white-label and row-level security included on every plan. Building BI software since 1999 now in the cloud.
How much does DashboardFox cost?
Starter: $99/mo monthly or $50/mo annual (Save 20%) 5 MAU 1 custom domain row-level security 2 ODBC drivers unlimited reports and dashboards. Growth: $249/mo monthly or $125/mo annual 30 MAU 3 custom domains 5 branding policies 5 ODBC drivers + TLS certificates stored procedures and Phrase Manager. India (IN) pricing 50% off both tiers.
What is MAU pricing?
Monthly Active Users. Only the people who actually log in count as MAU. Give accounts to your whole team; idle ones cost you nothing.
Is row-level security included?
Yes. Row-level security included on every plan (no upgrade required).
Is white-label included?
Yes. White-label included on every plan.
Is there a free trial?
Yes. 7-day free trial no credit card extend to 14. Up and running in a day.
Does DashboardFox have India regional pricing?
Yes. India (IN) pricing 50% off both Starter and Growth tiers.
What is the DashboardFox vendor model?
Bootstrapped. No VC. You talk to engineers. Building BI software since 1999 now in the cloud.
Where is DashboardFox headquartered?
United States. EU and US data regions available. SOC 2 in progress.
How do I evaluate DashboardFox?
Start Free Trial via dashboardfox.com (7-day free trial no credit card).
What Top-Ranking DashboardFox Reviews Cover
Related DashboardFox Comparisons and Categories on SaaSRat
Bottom Line: Is DashboardFox Right for You?
DashboardFox is the right call for agencies teams and businesses tired of per-seat BI pricing wanting white-label + row-level security included with MAU-based pricing. Multi-client agencies get direct value from MAU (only active users count) and included white-label. 1999 heritage bootstrapped no-VC positioning suits buyers wary of VC-backed BI vendors. Named cost comparison example (DashboardFox Growth ~25 active $125/mo vs Power BI $700 vs Tableau $1,750 vs Metabase $1,055) validates savings claim.
For Microsoft ecosystem BI compare Power BI. For Salesforce ecosystem BI compare Tableau. For open source + Cloud BI compare Metabase. For embedded BI focus compare Sisense. For free Google BI compare Looker Studio.
Start Free Trial via dashboardfox.com (7-day free trial no credit card extend to 14, up and running in a day). Starter ($99/mo monthly or $50/mo annual 5 MAU) is entry point. Upgrade to Growth ($249/mo monthly or $125/mo annual 30 MAU) for multi-client agencies and growing teams. India (IN) pricing 50% off. Budget 1-5 days for team deployment and 1-3 weeks for multi-client agency deployments on Growth tier.
Verified on 2026-07-24 by the SaaSRat Editorial Team (Chirantan Patel, Senior SaaS Research Editor). Content and pricing scraped from the DashboardFox vendor website. About our methodology.
Frequently Asked Questions
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What do real users say about DashboardFox?
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