Lusha

Lusha launched in 2016 with a focused proposition: build the B2B contact data platform that sales and marketing teams use through a browser extension and CRM integrations rather than a separate database UI. By 2026 Lusha serves solo prospectors through enterprise teams across SaaS, agencies, recruiting, and B2B services, with a competitive position between Apollo.io and ZoomInfo on price and feature depth.

Who Lusha is right for

This is a vertical product for B2B outbound. The clearest fit in 2026 is sales and marketing teams that need verified contact data for outbound prospecting, particularly SaaS startups building outbound motion, agencies doing lead generation for clients, recruiters sourcing candidates, and B2B services firms. Lusha is the wrong choice for inbound-only teams, B2C marketers, e-commerce brands, or teams wanting one tool that combines data with sequence automation (Apollo.io fits better).

Lusha pricing in 2026

Verified on 2026-06-18 against the official Lusha pricing page. Unused monthly credits accumulate up to 2x plan limit; annual plans reset credits at cycle end.

Hidden costs to know about

Three watch-outs. First, the credit system makes phone-heavy prospecting expensive (10 credits per phone vs 1 per email). Second, the price jump from Professional ($52.45) to Premium ($299.95) is massive; teams in the middle often run out of Professional credits and find themselves negotiating Custom Scale plans rather than upgrading to Premium. Third, monthly billing adds roughly 33 percent over annual rates; committed buyers should choose annual.

Lusha vs alternatives at a glance

Integrations

Salesforce (bidirectional), HubSpot (bidirectional), Pipedrive (bidirectional), Microsoft Dynamics 365, Outreach.io, Salesloft, Apollo, LinkedIn Sales Navigator, Zapier and Make for the long tail, REST API on paid tiers. Browser extensions for Chrome, Edge, and Firefox. The integration approach is data-source rather than workflow; Lusha enriches and syncs but does not run sequences.

Pros and cons

What works: Permanent Free tier with 40 credits is genuinely usable for evaluation. Browser extension is among the smoothest in the data-reveal category. CRM integrations are reliable for Salesforce, HubSpot, and Pipedrive. Credit accumulation (up to 2x plan limit on monthly) is a thoughtful policy that softens the credit-cap stress. EU GDPR compliance documentation is clearer than many competitors.

Where it strains: Credit-based pricing is opaque until you hit overages. Phone reveals at 10 credits each burn budget fast for call-heavy teams. Gap between Professional ($52) and Premium ($299) is enormous. Data accuracy varies by industry and region. No native mobile app. No built-in outreach (which is fine if you have it elsewhere, but a gap versus Apollo).

What real buyers say

Operator reviews on SoftwareAdvice, SelectHub, and the r/sales subreddit cluster around three wins: Free tier with 40 credits is genuinely useful for evaluation, browser extension is one of the smoothest in the category, and CRM integrations work reliably with Salesforce, HubSpot, and Pipedrive. Common pushback is on the credit system opacity, the Professional-to-Premium pricing chasm, and data accuracy variation by industry and region.

Field guide

Buyer action plan

Sign up for the Free plan. Install the browser extension. Reveal 20 to 30 contacts from LinkedIn profiles in your real ICP. Test data accuracy by reaching out via the revealed emails. Measure deliverability and reply rates. If the data quality holds and you need more than 40 credits monthly, upgrade to Starter ($37.45/user/month annual). For teams running heavy outbound, evaluate Apollo.io alongside since it includes sequence automation Lusha does not.

2026 updates

Lusha has continued to invest in data quality, expanded the Chrome extension with additional inline workflows, deepened the Salesforce and HubSpot integrations, and added Custom Scale plans for teams over 5 users. The credit accumulation policy was introduced to soften the credit-cap stress that operators experienced on monthly billing.

Security and compliance

Cloud platform with TLS in transit, encryption at rest, SOC 2 Type II, ISO 27001, GDPR and CCPA compliance, role-based access controls on team plans. Privacy-Shield-equivalent data transfer mechanisms for EU-to-US transfers. Two-factor authentication available across all tiers. EU buyers should still review their own outbound consent posture.

Customer support

Email, in-app live chat, knowledge base, Lusha Academy training content, and phone support on Premium tier. Response times during US business hours are fast. r/sales subreddit and LinkedIn B2B sales groups have active peer discussions about Lusha workflows and comparisons.

Who can use Lusha

Best fit: B2B sales and marketing teams of any size needing verified contact data for outbound prospecting. Reasonable fit: any team where contact data quality matters for revenue. Not a fit: inbound-only sales teams, B2C marketers, e-commerce brands, or teams wanting one tool that combines data and sequences (Apollo wins).

Mobile app

Lusha does not publish a native mobile operator app in 2026. The web app is responsive on mobile browsers for light review work. The core prospecting workflow happens through the browser extension on desktop, which is where most active outbound teams operate anyway.

How to get started with Lusha

Sign up for the Free plan at the official Lusha signup page. Install the Chrome, Edge, or Firefox extension. Browse LinkedIn or web pages in your real ICP. Reveal 20 to 30 contacts. Test outbound deliverability. Connect your CRM (Salesforce, HubSpot, or Pipedrive). Decide on Starter, Professional, or Premium based on monthly credit needs. Implementation is self-serve; enterprise Custom Scale plans include dedicated success management.

Top alternatives to Lusha

Apollo.io is the alternative for teams that want data plus outreach in one tool. ZoomInfo is the premium enterprise alternative with cleanest US-region data. Cognism is the GDPR-native European alternative. Hunter is the simpler email-only domain-based finder. Smooth.AI competes on aggressive marketing and similar SMB pricing.

How to cancel Lusha

Cancellation is self-serve from account settings. Monthly subscriptions cancel at end of billing period. Annual subscriptions cancel at renewal with prorated refund where applicable. Free tier persists after paid cancellation. Credits do not refund. Data already exported remains usable.

Bottom line

Lusha is the right pick for a B2B sales or marketing team that needs verified contact data for outbound prospecting through a browser extension and CRM integration. The Free tier with 40 credits monthly is genuinely useful for evaluation. Paid tiers from $37.45 to $299.95 annual cover most team sizes. The credit-based pricing is opaque until you hit overages; budget honestly for phone-heavy prospecting. Apollo.io is the closest alternative for teams that want data plus sequences in one tool.

Verified on 2026-06-18. Pricing pulled from the official Lusha pricing page.