Iterable

VERIFIED

by Iterable

Marketing Automation

What is Iterable?

Iterable is a cross-channel marketing platform for consumer technology and e-commerce companies. It creates complex customer engagement workflows across email, SMS, push, and in-app messaging with AI-powered personalisation and real-time journey orchestration.

Get Best Quote for Iterable

Connect with SaaSrat experts to get the best quote for your business.

What's driving this search?

Help us understand your situation

Purchasing New

No current solution

Replacing Existing

Looking to switch

Step 1 of 5

Organization Size?

Select the range that applies

Step 2 of 5

Implementation Timeframe

When do you expect to implement?

Step 3 of 5

What's your role?

Select your title

Step 4 of 5

Almost there!

Your details are kept private

First Name *

Last Name *

Business Email *

Phone *

Company

SSL Encrypted · No spam

You're all set!

A specialist for Iterable will reach out within 1 business day.

Iterable Features

Cross channel orchestration

Personalization

Segmentation

A/b testing

Dynamic content

Behavioral triggers

View All 48 Features

Workflow studio

Analytics and reporting

Api integrations

User profiles

Event tracking

In app messaging

Sms marketing

Push notifications

Email templates

Campaign management

Audience targeting

Data import/export

Custom events

Journey mapping

Social marketing

Channel management

Analytics

Coupons

Subscriber management

Text to win

Contact database

Event triggered actions

Multi campaign

Image library

Mailing list management

Website visitor tracking

Communication management

Event triggered email

Template management

Auto responders

Can spam compliance

Email marketing

Reporting/analytics

Contextual targeting

Engagement monitoring

Channel attribution

Analytics/roi tracking

Drip campaigns

Wysiwyg email editor

Text messaging

Customizable ctas

Location based marketing

Iterable Resources

Description

Frequently Asked Questions

Is there a free plan or free trial for Iterable?

Iterable may offer a free plan or trial for new users. You can sign up to explore available options.

How much does Iterable cost?

Iterable offers flexible pricing plans depending on your business needs. Check their official website for the most current pricing details.

What does Iterable integrate with?

Iterable integrates with popular tools like Zapier, Salesforce, Slack, Google Analytics, Segment, Shopify, HubSpot, and Marketo, making it easy to connect with your existing tech stack.

Who is Iterable best for?

Iterable is ideal for tech brands and mid-sized to enterprise companies looking for advanced multi-channel customer engagement. Marketing teams in e-commerce, SaaS, and digital media often find it suits their needs for personalized campaigns and analytics.

What are the best alternatives to Iterable?

Top alternatives include Klaviyo for e-commerce focus with strong segmentation, Braze for real-time personalization across channels, Customer. io for behavioral data-driven automation, ActiveCampaign for affordable email automation, and Mailchimp for simpler marketing needs.

Is Iterable GDPR / SOC 2 compliant?

For specific compliance certifications, it's recommended to contact Iterable directly or check their security documentation.

Does Iterable have a mobile app?

Iterable may offer mobile access through a responsive web app or dedicated mobile applications. Check their website for the latest mobile options.

What do real users say about Iterable?

Users praise Iterable for its powerful multi-channel capabilities, robust analytics, and ease of building personalized campaigns. Some mention a learning curve for advanced features and note that pricing can be high for smaller teams, but overall sentiment is positive for scaling engagement.

How does Iterable compare to its top competitor?

Compared to Braze, Iterable excels in tech-focused multi-channel engagement with strong A/B testing and event-triggered actions, while Braze emphasizes real-time journeys and push notifications. Iterable often feels more intuitive for email-heavy workflows, but both suit enterprise needs.

Does Iterable offer customer support?

Iterable provides comprehensive customer support including live chat, email, phone for enterprise plans, a detailed knowledge base, and dedicated account managers to help with setup and optimization.