Freshmarketer

VERIFIED

by Freshworks

Email Marketing

What is Freshmarketer?

Freshmarketer is a conversion optimisation and email marketing platform from Freshworks. It combines A/B testing, heatmaps, session recording, and email marketing automation to help growth teams optimise both website and email experiences simultaneously.

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Freshmarketer Features

Email campaigns

A/b testing

Drip campaigns

Email templates

Personalization

Segmentation

View All 58 Features

Analytics and reporting

Automation

Contact management

Landing pages

Lead scoring

Dynamic content

Email scheduling

Bounce management

Spam testing

Integrations

Custom fields

Event tracking

Subscription management

Multi channel marketing

Crm

Email integration

Task management

Territory management

Workflow management

Feedback management

Dashboard

Scheduling

Event based notifications

Campaign segmentation

Push notifications

Template management

For sales

Templates

Storage management

Email marketing

Data import / export

Live chat

Drag & drop

Audience targeting

Reporting/analytics

Customer profiles

Search/filter

Funnel analysis

Customer journey mapping

Website analytics

Landing pages / web forms

Visual editor

Split testing

Statistical relevance analysis

Test scheduling

Behavioral mapping

Dynamic maps

Element analytics

Heatmaps

Polls/voting

Timeline management

Freshmarketer Pricing Plans

Free

Contact & Account Management
Contact Lifecycle Stages
Website Tracking & Built-in Chat
Email Marketing Campaigns
24x5 Support

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POPULAR

Growth

$15 /Per Month

Everything in Free, plus
Drag-and-drop Journey Builder
AI-powered Predictive Contact Scoring
Custom Domains
Landing Pages
Custom Reports & Dashboards

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Growth

$15 /Per Month

Everything in Growth, plus
Advanced Webhooks
WhatsApp Business
Chat Bots
Custom Roles
Behavioral Targeting

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Growth

$15 /Per Month

Everything in Pro, plus
Transactional Emails
Field-level Permissions
Auto-profile Enrichment
Advanced Metrics
Dedicated Account Manager

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View full pricing on Freshmarketer website →

Frequently Asked Questions

Is there a free plan or free trial for Freshmarketer?

Yes, Freshmarketer offers a free plan, allowing users to get started without any upfront costs. This makes it easy to test the platform's features like email marketing and A/B testing.

How much does Freshmarketer cost?

Freshmarketer provides a Free plan at no cost and a Growth plan for USD 15 per month. These options cater to different team sizes and needs, with the Growth plan unlocking advanced features like customer journey mapping and funnel analysis.

What does Freshmarketer integrate with?

Freshmarketer integrates seamlessly with popular tools such as Slack, Salesforce, Zapier, Google Analytics, Shopify, HubSpot, Intercom, and Segment. These connections help streamline workflows for email campaigns and analytics.

Who is Freshmarketer best for?

Freshmarketer is ideal for growth teams, marketers, and sales professionals in small to medium-sized businesses, particularly in e-commerce, SaaS, and digital marketing industries. It suits users focused on conversion optimization, email automation, and customer engagement.

What are the best alternatives to Freshmarketer?

Top alternatives include Mailchimp, which excels in user-friendly email templates for beginners; ActiveCampaign, known for advanced automation and CRM features; Klaviyo, great for e-commerce personalization; ConvertKit, focused on creators and simple newsletters, and Drip, strong in revenue-focused workflows.

Is Freshmarketer GDPR / SOC 2 compliant?

For specific compliance certifications, it's recommended to contact Freshmarketer directly or check their security documentation.

Does Freshmarketer have a mobile app?

Yes, Freshmarketer has a mobile app available for both iOS and Android devices, enabling on-the-go management of campaigns, analytics, and customer interactions.

What do real users say about Freshmarketer?

Users praise Freshmarketer for its intuitive drag-and-drop interface, powerful A/B testing, and detailed analytics that drive conversions. Many appreciate the personalization features and responsive support, though some note a learning curve for advanced segmentation and occasional delays in reporting during peak usage.

How does Freshmarketer compare to its top competitor?

Compared to Mailchimp, Freshmarketer stands out with stronger conversion optimization tools like heatmaps, funnel analysis, and customer journey mapping, making it better for growth-focused teams. Mailchimp offers broader template libraries and simpler setup for beginners, but Freshmarketer provides deeper personalization and event-based notifications at a competitive price point.

Does Freshmarketer offer customer support?

Yes, Freshmarketer offers comprehensive customer support including live chat, email assistance, a detailed knowledge base, and community forums. Priority support is available for Growth plan users, ensuring quick resolutions for campaign setup and troubleshooting.