Brevo

By the SaaSRat editorial team | Verified on September 15, 2026

Brevo at a Glance

Core features of Brevo

• Email marketing with drag-and-drop editor
• Transactional email API
• SMS and WhatsApp campaigns
• Push notifications
• Live chat
• Built-in sales CRM with pipeline view
• Visual marketing automation workflow builder with branch logic
• A/B testing of entire automation paths, not just subject lines (added 2026)
• AI content generator and AI send-time optimization
• Click heatmaps and advanced reporting
• Landing pages (Standard tier and up)
• Contact scoring (Professional tier)
• Multi-account management and custom objects (Enterprise tier)

Brevo's automation builder can branch on email opens, link clicks, website page visits, form submissions, and custom events sent through the API - reviewers note this gives it more automation depth than most tools at its price point, though ActiveCampaign still leads on raw workflow complexity.

Brevo pricing breakdown

Brevo prices primarily by monthly email volume sent rather than contact list size, which is the opposite of Mailchimp and Klaviyo. This favors businesses with large, infrequently-emailed lists and penalizes high-frequency senders with small lists. Annual billing takes roughly 10 percent off the monthly rate at every paid tier.

Reviewer-documented add-on costs that change the real bill: removing the Brevo logo from emails costs 9 USD/mo per Brevo's own help documentation, a Sales Essentials CRM add-on runs about 31 USD/mo, SAML SSO is roughly 324 USD/mo, and a dedicated sending IP is about 251 USD/year. Confirm current add-on pricing on the vendor site before budgeting.

Brevo vs Mailchimp

This is one of the most searched Brevo comparisons, so it is worth calling out directly. Mailchimp charges by contacts stored and gates automation features by tier; Brevo charges by emails sent and includes a CRM, SMS, and WhatsApp natively rather than through integrations.

Reviewers generally favor Mailchimp for template quality, ease of use for first-time marketers, and its larger app marketplace. They favor Brevo for total cost on large, infrequently-emailed lists and for bundling CRM and multi-channel messaging without extra subscriptions. Businesses with a large contact list that emails occasionally typically save more on Brevo; businesses that email frequently but keep a small list often do better on Mailchimp's contact-based tiers.

Why buyers pick Brevo

• Per-email pricing keeps cost predictable for large, infrequently-emailed lists
• Email, SMS, WhatsApp, push, live chat, and CRM in one platform
• Reviewer-reported deliverability score of 91
• 2026 addition of full-workflow A/B testing, not just subject-line testing
• Genuine free plan (300 emails/day, unlimited contacts) for evaluation

Where Brevo has friction

• Email template library and drag-and-drop editor feel rigid next to design-focused tools like Campaign Monitor
• Automation branching is solid but less flexible than ActiveCampaign for complex behavioral flows
• Add-on costs (logo removal, Sales Essentials, SAML SSO, dedicated IP) can meaningfully raise the effective bill
• Professional tier jumps to 499 USD/mo at the 150,000-email entry point, a steep step up from Standard

Who buys Brevo

• Small businesses and startups with large contact lists who email occasionally
• WordPress site owners wanting an affordable email marketing plus transactional email combo
• Teams wanting SMS and WhatsApp alongside email without separate subscriptions
• Businesses that want a lightweight CRM bundled with marketing, as an alternative to running HubSpot CRM plus a separate email tool

Implementation notes for Brevo

Getting started with Brevo involves authenticating the sending domain (SPF, DKIM, DMARC), importing contacts, and building the first automation workflow. Reviewer-reported time to first campaign for a small business is under a day. Teams graduating from a free-plan trial to Starter or Standard typically spend an extra week tuning deliverability and branching workflows before scaling send volume.

Brevo inside your stack

Brevo integrates natively with WordPress, Shopify, and WooCommerce, and connects to Zapier or Make for edge automation into other CRMs or marketing automation tools. Teams already running Mailchimp, MailerLite, or Constant Contact typically migrate to Brevo when their contact list grows faster than their sending frequency, since that shift favors Brevo's per-email pricing model.

Is Brevo good for e-commerce?

Brevo integrates with Shopify and WooCommerce and covers abandoned-cart emails, order confirmations, and transactional messages alongside marketing campaigns. It is a reasonable fit for small e-commerce brands already drawn to its per-email pricing, but reviewers note that Klaviyo and Omnisend go deeper on e-commerce-specific segmentation (purchase history, product browse behavior, predictive customer lifetime value) built specifically for online stores. Brevo works well for stores that want one platform for email, SMS, and basic CRM without paying e-commerce-specialist pricing; stores running complex, revenue-critical automation flows often outgrow it faster.

Brevo support and onboarding

Free and Starter plans get email support; Professional adds a Deliverability Specialist for up to 3 hours per year, and Enterprise includes a dedicated Customer Success Manager. Reviewer-reported onboarding for a small business is same-day for basic campaigns, with an extra week typical for teams setting up multi-step automation and confirming domain authentication (SPF, DKIM, DMARC) for deliverability. Brevo also publishes an in-app knowledge base and a help center used heavily by WordPress users pairing it with WP Mail SMTP for transactional email delivery.

What real buyers say about Brevo

• EmailToolTester Brevo review (5 years of real-world testing, 2026)
• Gartner Peer Insights: Brevo Marketing Platform reviews
• Omnisend: Brevo pricing breakdown and add-on costs (2026)
• Moosend: Brevo review, pros, cons, and pricing (2026)

The bottom line on Brevo

Brevo fits small and medium businesses with large, infrequently-emailed contact lists that want email, SMS, WhatsApp, and a light CRM in one affordable platform priced by send volume rather than list size.

Reviewers consistently rate it as one of the strongest all-in-one platforms for startups and WordPress users on a budget, with a 91 deliverability score and a genuinely useful free plan. The 2026 addition of full-workflow A/B testing narrows the automation gap with ActiveCampaign, though ActiveCampaign still leads on raw branching complexity.

Choose Mailchimp if template polish and brand ecosystem matter more than per-email cost. Choose Brevo if your list is large and you send occasionally, or if you want CRM and multi-channel messaging bundled without extra subscriptions.

Verified on September 15, 2026.