Instamojo Online Store
by Instamojo Technologies Pvt Ltd. • Founded 2012
What is Instamojo Online Store?
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Instamojo Online Store Features
Free online store (Lite plan)
Smart Pages landing pages
Payment Links for individual transactions
Lower transaction fees on Growth tier (2 percent vs 5 percent)
Free domain on Growth and Smart Pages Pro (worth INR 1
000)
View All 13 Features
Instamojo Online Store Pricing Plans
Online Store Lite
- Free perpetually
- 5 percent + INR 3 transaction fees
- Basic Indian online store
- UPI cards netbanking wallets
- SSL security
- Mobile-optimised checkout
Online Store Starter
- INR 6,999/year
- Professional features
- 5 percent + INR 3 transaction fees
- All Lite features
- Indian payment methods
- Mobile-optimised storefront
Online Store Growth
- INR 14,999/year (INR 2,999/month)
- 2 percent + INR 3 transaction fees (saves vs Starter above ~INR 50K monthly revenue)
- Free domain worth INR 1,000
- Abandoned cart recovery
- All Starter features
Smart Pages Basic
- Free perpetually
- Landing pages builder
- 5 percent + INR 3 transaction fees
- Lead capture and pre-launch pages
- Indian payment methods
Smart Pages Pro
- INR 12,999/year
- 2 percent + INR 3 transaction fees
- Free domain worth INR 1,000
- Enhanced landing page features
- All Basic features
Payment Links
- Pay-per-use pricing
- 2 percent + INR 3 per transaction
- Individual link transactions
- No subscription required
- Indian payment methods
Do-It-For-Me
- Custom-quoted full setup
- Complete store setup by Instamojo team
- Variable transaction fees
- Professional implementation
- 14-day money-back guarantee
Instamojo Online Store Resources
Description
Instamojo Online Store at a Glance
| Company | Instamojo Technologies Pvt Ltd |
|---|---|
| Headquarters | Bengaluru, Karnataka, India |
| Category | D2C ecommerce, online store builder, small-business commerce |
| Best for | Indian small businesses and D2C brands selling within India |
| Scale | 2,000,000+ small businesses on the platform per the vendor |
| Pricing model | Free Lite plan plus paid Starter and Growth tiers in Indian rupees |
Instamojo Online Store Overview
Instamojo Online Store is the ecommerce store-builder product inside the wider Instamojo platform, positioned as a D2CTech platform for Indian small businesses. It bundles storefront themes, product catalog, checkout, payments, and shipping into one product with rupee-denominated pricing.
The platform is used by 2M+ small businesses per the vendor. It ships with 100+ online payment modes, shipping integrations across 26,000+ Indian pin codes, marketing tools including SMS and email campaigns, and a Do-It-For-Me plan for owners who want the vendor team to build the store for them.
Instamojo Online Store Capabilities and Named Features
Instamojo Online Store ships with themes across common Indian D2C verticals: health and beauty, home and garden, food and drinks, art and crafts, books and stationery, clothes and accessories. The store builder is no-code and pre-integrated with the Instamojo payment gateway.
Payments are the historical strength. Instamojo integrates 100+ online payment modes for Indian customers including UPI, cards, netbanking, wallets, and EMI. Transaction fees start at 5 percent plus INR 3 on the free Lite plan and drop to 2 percent plus INR 3 on the Growth plan.
Shipping is bundled in with direct integrations to Indian small-business shipping partners including Shiprocket, Shipway, Pickrr, and Vamaship. Merchants schedule courier pickup, manage parcels, and handle shipping charges from one dashboard, reaching 26,000+ Indian pin codes.
Growth-tier features cover the merchant workflow: abandoned cart recovery, discount coupons, WhatsApp integration, SEO options, advanced analytics, and marketing tools such as SMS and email campaigns. A Do-It-For-Me plan lets the Instamojo team build the store for owners without technical resources.
Named feature list
- No-code online store builder with prebuilt themes across common Indian D2C verticals
- Unlimited products on every plan
- Cash on Delivery support
- Shipping integrations to 26,000+ Indian pin codes via Shiprocket, Shipway, Pickrr, Vamaship
- 100+ online payment modes including UPI, cards, netbanking, wallets, and EMI
- Google Shopping integration
- Product categories and variants
- Custom domain linking on Starter plan
- 19+ premium themes on Starter plan
- Abandoned cart recovery on Growth plan
- Discount coupons on Growth plan
- WhatsApp integration on Growth plan
- SEO options and advanced analytics on Growth plan
- SMS and email marketing campaigns
- Do-It-For-Me plan with dedicated ecommerce advisor
- 14-day money-back guarantee
- Order management dashboard
- Regular catalog updates on DIFM plan
Instamojo Online Store Pricing
Instamojo Online Store publishes tiered pricing in Indian rupees on the vendor pricing page. Every plan includes unlimited products, shipping integrations, and access to the Instamojo payment gateway. Pricing below is annual on the yearly billing option; a monthly billing option is available on the Growth plan.
Transaction fees apply on top of the subscription: 5 percent plus INR 3 on Lite and Starter, dropping to 2 percent plus INR 3 on Growth. GST is charged in addition to the mentioned prices. A 14-day money-back guarantee applies to premium plans.
| Tier | Price | What is included |
|---|---|---|
| Lite | INR 0/yr | Free plan with unlimited products, shopping cart, Cash on Delivery, shipping integrations, order management, Google Shopping integration, and categories and variants. Transaction fee 5 percent plus INR 3. |
| Starter | INR 6,999/yr | Everything in Lite plus custom domain linking, 19+ premium themes, no Instamojo branding, 3 images per product, and 3 banner images. Transaction fee 5 percent plus INR 3. |
| Growth | INR 14,999/yr | Everything in Starter plus abandoned cart recovery, discount coupons, WhatsApp integration, 10 images per product, 10 banner images, SEO options, and advanced analytics. Transaction fee drops to 2 percent plus INR 3. Free domain worth up to INR 1,000. Monthly billing option is INR 2,999 per month. |
| Do-It-For-Me | Price on Request | Vendor team builds the store. 12 months of support, dedicated ecommerce advisor, dashboard training, regular catalog updates, personalized feature recommendations, and phone and WhatsApp support for the first 30 days. |
Instamojo Online Store Pros
- Rupee-denominated pricing at INR 6,999 to INR 14,999 per year is a fraction of the equivalent Shopify plan in India.
- 100+ payment modes including UPI is native to India, not a bolt-on from a global payment platform.
- Shipping integrations to 26,000+ pin codes cover almost the full Indian delivery footprint.
- Do-It-For-Me plan removes the technical setup barrier for small business owners without in-house help.
- Growth plan drops transaction fees to 2 percent plus INR 3, which pays back for merchants above INR 50K monthly GMV.
- 14-day money-back guarantee on premium plans lowers the trial risk.
Instamojo Online Store Cons and Trade-offs
- Free Lite plan carries Instamojo branding and does not include custom domain linking.
- Free trial is not offered on premium plans; the 14-day money-back guarantee replaces it.
- International selling is not the primary use case: pricing and payment modes are India-first.
- App marketplace and theme catalog are narrower than Shopify.
- Advanced analytics, SEO, and abandoned cart features are locked behind the Growth plan.
Instamojo Online Store vs Alternatives
| Capability | Instamojo Online Store | Shopify India | Dukaan |
|---|---|---|---|
| Base pricing | INR 0 free plan plus INR 6,999 and INR 14,999 annual paid plans | INR 2,439 to INR 24,940 per month across Basic to Advanced plans | INR 0 free plan plus INR 500 to INR 3,000 monthly plans |
| Transaction fee | 5% + INR 3 on Lite and Starter, 2% + INR 3 on Growth | 2% on Basic plus payment gateway fees, dropping with tier | 2% + INR 2 on paid tiers |
| Payment gateway | Native Instamojo gateway with 100+ modes | Shopify Payments plus 100+ third-party gateways | Native Dukaan payments |
| Shipping | Shiprocket, Shipway, Pickrr, Vamaship integrations for 26K+ pin codes | ShipRocket and other third-party integrations | ShipRocket integration |
| Best for | Indian small businesses launching an INR-first D2C brand | Indian brands wanting the global Shopify ecosystem | Indian very-small D2C brands with WhatsApp-first commerce |
| Do-It-For-Me option | Yes, vendor team builds the store | Shopify Experts marketplace | Vendor team available |
Who Should Choose Instamojo Online Store
Instamojo Online Store is a fit for an Indian small business or first-time D2C brand that wants to launch an online store within India, accept UPI and card payments natively, and ship to Indian pin codes without stitching a store builder, a payment gateway, and a shipping aggregator together.
It is less of a fit for brands targeting global buyers, brands that need a large app marketplace, or brands that already have a large Shopify implementation. Very-early-stage sellers with WhatsApp-first commerce may find Dukaan lighter, and brands scaling above INR 5 crore GMV often move to Shopify Plus.
Named Alternatives to Instamojo Online Store
- Shopify India. Global ecommerce platform with an Indian pricing tier. Chosen when a brand wants the largest app marketplace and theme catalog available.
- Dukaan. Very-lightweight WhatsApp-first store builder for Indian sellers. Preferred when the buyer runs primarily on WhatsApp orders.
- Zoho Commerce. Ecommerce inside the Zoho suite. A better fit when the buyer already runs Zoho CRM, Books, or Inventory.
- KartRocket. Indian ecommerce enablement platform with logistics-heavy focus. Chosen when shipping and logistics dominate the buyer workflow.
- Wix eCommerce. Global no-code website builder plus ecommerce. Preferred when brand and design flexibility outweighs India-first payment and shipping.
Instamojo Online Store Implementation and Deployment
Store setup is self-serve on the Lite, Starter, and Growth plans. A merchant picks a template, adds products, configures shipping partners, and enables payment modes inside the Instamojo dashboard. Most first-time merchants are live within a day.
Payment gateway activation is native: no separate gateway account is required because Instamojo is both the platform and the gateway. Merchants complete KYC once and start accepting UPI and card payments.
For merchants without technical time, the Do-It-For-Me plan puts the Instamojo team in charge of setup: store design, product catalog upload, dashboard training, and personalized feature recommendations. Phone and WhatsApp support for the first 30 days shortens ramp for first-time online sellers.
What Real Buyers Say About Instamojo Online Store
The vendor cites 2M+ small businesses on the platform. Public testimonials on the Instamojo online-store page name small business owners across health, beauty, food, and crafts categories. See the vendor Instamojo Online Store page for the current featured customer testimonials.
Public commentary on Indian small business forums treats Instamojo as the value alternative to Shopify India for merchants selling primarily within India, with the caveat that international selling and app marketplace depth are Shopify strengths.
The Growth-plan drop from 5 percent to 2 percent transaction fee is the pricing lever most merchants name as the moment Instamojo pays back over Shopify Basic. Buyers should model expected monthly GMV against Instamojo Growth versus Shopify Basic to see where the crossover sits.
Sources
- vendor website, Instamojo Pricing page listing Lite INR 0, Starter INR 6999, and Growth INR 14999 annual plans
- vendor website, Instamojo Online Store page describing store builder, shipping, and payment features
Frequently Asked Questions about Instamojo Online Store
Who is Instamojo Online Store for?
Indian small businesses and first-time D2C brands that want to launch an online store within India with rupee-denominated pricing, UPI-native payments, and Indian shipping integrations bundled together.
Is there a free plan?
Yes. The Lite plan is free with unlimited products and Instamojo branding. Transaction fee is 5 percent plus INR 3. Premium plans start at INR 6,999 per year on Starter.
What payment modes does Instamojo accept?
100+ modes including UPI, cards, netbanking, wallets, and EMI. Payment gateway is native to Instamojo, so no separate gateway account is required.
Which shipping partners does Instamojo integrate with?
Shiprocket, Shipway, Pickrr, and Vamaship are named integrations. The platform reaches 26,000+ Indian pin codes with courier pickup, tracking, and shipping charges managed from one dashboard.
What is the Do-It-For-Me plan?
A managed setup plan where the Instamojo team builds the store, uploads the catalog, trains the merchant on the dashboard, and provides 12 months of support and 30 days of phone and WhatsApp support.
Is there a free trial for premium plans?
No. Instamojo offers a 14-day money-back guarantee instead of a free trial. If a merchant is not satisfied within 14 days, a full refund is available.
Can I sell internationally on Instamojo?
The platform is India-first: payment modes and pricing are optimized for Indian buyers. Cross-border selling is possible but is not the primary use case; global-first sellers usually pick Shopify.
Where is Instamojo headquartered?
Instamojo Technologies Pvt Ltd is headquartered in Bengaluru, Karnataka, India.
The Bottom Line on Instamojo Online Store
Instamojo Online Store is a fit for an Indian small business that wants to launch a D2C brand within India with rupee-first pricing, UPI-native payments, and Indian shipping integrations already bundled. The Growth plan drop from 5 percent to 2 percent transaction fee is the key lever that pays back at scale.
The tradeoffs are international selling and app marketplace depth. Brands targeting global buyers or brands that need a large theme and app catalog will still lean Shopify. WhatsApp-first very-small sellers may find Dukaan lighter.
A useful evaluation is to model expected monthly GMV against Growth versus Shopify Basic. Merchants above INR 50K monthly GMV in India typically see Instamojo Growth pay back over Shopify Basic within the first year, and the 14-day money-back guarantee lowers the risk of testing.
Verified on 2026-08-01 against vendor website.
Related Instamojo Online Store Comparisons and Categories on SaaSRat
Explore related products and categories on SaaSRat to compare Instamojo Online Store against alternatives and see which vertical or feature comparison matches your buying criteria.
Frequently Asked Questions
Who is Instamojo Online Store for?
Is there a free plan?
What payment modes does Instamojo accept?
Which shipping partners does Instamojo integrate with?
What is the Do-It-For-Me plan?
Is there a free trial for premium plans?
Can I sell internationally on Instamojo?
Where is Instamojo headquartered?
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